Absa Banking Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Absa Banking’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Absa Banking.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Absa Banking

App Name : Absa Banking

Logo

Absa Banking-SocialPeta

OS : iOS

Network : Twitter,Facebook,Instagram

Developer : Absa Bank Limited

Publisher :

Total creative ads during the time period : 67

Duration : 1,606

Popularity : 4,231

2. Absa Banking’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Absa Banking in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Absa Banking in the recent period. As of 2020-09-05, among the Absa Banking‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Absa Banking’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

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In the date of 2020-09-05, Absa Banking‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Absa Banking

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Absa Banking. We can see some advertising trends.

Top 1 Ad Creative of Absa Banking

Ad Details :

Headline :Download Now

Text :10 Minutes to spare before a meeting? You can use it to do your banking. Download the Banking App now. It’s free to use. It’s safe. It’s easy.

Top 2 Ad Creative of Absa Banking

Ad Details :

Headline :Absa | Bank safely with our Banking App

Text :Use a smartphone or tablet? Start banking on the move with our secure and easy to use mobile banking app.

Top 3 Ad Creative of Absa Banking

Ad Details :

Headline :Absa | Bank safely with our Banking App

Text :Use a smartphone or tablet? Start banking on the move with our secure and easy to use mobile banking app.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 21 17 17
Popularity 125 92 92
Dimensions 1080 x 1080 1200 x 1200 1200 x 1200
Creative Type Image Image Image
Network Facebook Instagram Instagram
Related Ads 5 1 1
Countries South Africa South Africa South Africa
Language English English English

Through the above analysis, we can see that the most effective channel for Absa Banking in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Absa Banking’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Absa Banking, you can click the app name below to view related reports.