Amazon Alexa Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Amazon Alexa’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Amazon Alexa.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Amazon Alexa

App Name : Amazon Alexa

Logo

Amazon Alexa-SocialPeta

OS : Android

Network : Twitter,Facebook,Google Ads(Admob)

Developer : Amazon Mobile LLC

Publisher : BeautyPlus - Easy Photo Editor Selfie Camera,GulogGratis: Køb & sælg,Tutorials for Android:Examples,Hot O Meter - scanner tester for hotness,YouCam Nails - Manicure Salon for Custom Nail Art

Total creative ads during the time period : 100

Duration : 1,631

Popularity : 5,826

2. Amazon Alexa’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Amazon Alexa in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Amazon Alexa in the recent period. As of 2020-08-22, among the Amazon Alexa‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-22, Amazon Alexa’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-22, Amazon Alexa‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Amazon Alexa

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Amazon Alexa. We can see some advertising trends.

Top 1 Ad Creative of Amazon Alexa

Ad Details :

Headline :Checknet

Text :

Top 2 Ad Creative of Amazon Alexa

Ad Details :

Headline :💬 "Alexa ask Purplebricks..."

Text :Get answers to questions, updates on your property performance, calendar updates and more, all without lifting a finger.

Top 3 Ad Creative of Amazon Alexa

Ad Details :

Headline :💬 "Alexa ask Purplebricks..."

Text :Get answers to questions, updates on your property performance, calendar updates and more, all without lifting a finger.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 90 37 32
Popularity 571 190 158
Dimensions 800 x 418 862 x 476 862 x 476
Creative Type Image Image Image
Network Twitter Facebook Instagram
Related Ads 1 1 1
Countries Australia,United States,Canada,United Kingdom United Kingdom United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Amazon Alexa in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free Amazon Alexa’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Amazon Alexa, you can click the app name below to view related reports.