Amazon - Shopping made easy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Amazon - Shopping made easy’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Amazon - Shopping made easy.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Amazon - Shopping made easy
App Name : Amazon - Shopping made easy
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Chartboost
Developer : AMZN Mobile LLC
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Total creative ads during the time period : 73,665
Duration : 2,358
Popularity : 2,485,908
2. Amazon - Shopping made easy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Amazon - Shopping made easy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Amazon - Shopping made easy in the recent period. As of 2020-09-07, among the Amazon - Shopping made easy‘s ad creative, the Html category’s proportion is 50.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 12.5%, Carousel category’s proportion is 12.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Amazon - Shopping made easy’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 94.78%,
Facebook’s proportion is 2.61%,
Instagram’s proportion is 2.61%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Amazon - Shopping made easy‘s network with the most ads is Google Ads(Admob) and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of Amazon - Shopping made easy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Amazon - Shopping made easy. We can see some advertising trends.
Top 1 Ad Creative of Amazon - Shopping made easy
Ad Details ：
Headline ：Download the Amazon App
Text ：Eligible orders ship free
Top 2 Ad Creative of Amazon - Shopping made easy
Ad Details ：
Headline ：Download the Amazon App
Text ：Shop wherever you go!
Top 3 Ad Creative of Amazon - Shopping made easy
Ad Details ：
Headline ：Download the Amazon App
Text ：Search & compare.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 356 | 298 | 298 |
| Popularity | 997 | 989 | 988 |
| Dimensions | 640 x 360 | 360 x 360 | 360 x 360 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 2 | 2 |
| Countries | United Kingdom,United States,Australia,Canada | United States,United Kingdom,Canada,Australia | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Amazon - Shopping made easy in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Amazon - Shopping made easy’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Amazon - Shopping made easy, you can click the app name below to view related reports.