American Express Móvil Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the American Express Móvil’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps American Express Móvil.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of American Express Móvil

App Name : American Express Móvil

Logo

American Express Móvil-SocialPeta

OS : iOS

Network : Facebook,Instagram

Developer :

Publisher :

Total creative ads during the time period : 21

Duration : 456

Popularity : 1,144

2. American Express Móvil’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser American Express Móvil in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of American Express Móvil in the recent period. As of 2020-09-06, among the American Express Móvil‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, American Express Móvil’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, American Express Móvil‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of American Express Móvil

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of American Express Móvil. We can see some advertising trends.

Top 1 Ad Creative of American Express Móvil

Ad Details :

Headline :American Express

Text :#Quedateencasa y accedé a hasta 20%OFF en tus compras online de las categorías seleccionadas en Falabella.com.ar con todas las Tarjetas American Express. Comprá ahora y recibí el pedido en tu domicilio cuando se restablezcan los envíos.

Top 2 Ad Creative of American Express Móvil

Ad Details :

Headline :Beneficios y Descuentos American Express Argentina

Text :Renová tu hogar con 20%OFF y 12 cuotas sin interés del 19 al 21 de agosto en marcas adheridas, con todas las Tarjetas American Express. Consultá la modalidad de venta de cada marca y más info acá https://bit.ly/326Faoz

Top 3 Ad Creative of American Express Móvil

Ad Details :

Headline :American Express

Text :Los Socios de The Platinum Card disfrutan del verano con beneficios exclusivos en el parador #AmexBeachClub de José Ignacio, Uruguay. Conocé más en: https://amex.co/374XtvS #AmexLife #AmexPlatinum.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 5 3 1
Popularity 59 55 55
Dimensions 640 x 640 720 x 720 1024 x 1280
Creative Type Image Image Video
Network Instagram Facebook Facebook
Related Ads 1 1 1
Countries Colombia,Venezuela,Chile,Mexico,Peru,Panama,Argentina,Paraguay,Cuba,Spain Panama,Venezuela,Mexico,Argentina,Colombia,Spain,Peru,Paraguay,Chile,Cuba Colombia,Spain,Argentina,Mexico,Panama,Venezuela,Paraguay,Cuba,Chile,Peru
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for American Express Móvil in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free American Express Móvil’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to American Express Móvil, you can click the app name below to view related reports.