ASOS Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ASOS’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ASOS.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ASOS
App Name : ASOS
Logo：
OS : Android
Network : Audience Network,Facebook,Twitter
Developer : ASOS
Publisher : Text Free: WiFi Calling App,Korean Food Recipes - 10k Recipes,True Mobile Caller ID Locator Call Blocker,Video Collage: Mix VideoPhoto,DU Antivirus - Lock app, video,HD Camera and Photo Editor,Treehouse Table,TalkU Free Calls +Free Texting +International Call,Tandem Language Exchange: Speak learn languages
Total creative ads during the time period : 37
Duration : 2,052
Popularity : 267
2. ASOS’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ASOS in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ASOS in the recent period. As of 2020-08-08, among the ASOS‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-08, ASOS’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 50.0%,
Messenger’s proportion is 50.0%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-08, ASOS‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of ASOS
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ASOS. We can see some advertising trends.
Top 1 Ad Creative of ASOS
Ad Details ：
Headline ：ASOS
Text ：Here’s the situation: fresh pieces dropping daily, exclusive ranges you can't get anywhere else and new brands being added all the time – plus free delivery and returns. Wherever and whoever you are, exploring your style never felt so good. With the ASOS app for Android, you can: - FIND & SAVE W...
Top 2 Ad Creative of ASOS
Ad Details ：
Headline ：ASOS
Text ：Here’s the situation: fresh pieces dropping daily, exclusive ranges you can't get anywhere else and new brands being added all the time – plus free delivery and returns. Wherever and whoever you are, exploring your style never felt so good. With the ASOS app for Android, you can: - FIND & SAVE W...
Top 3 Ad Creative of ASOS
Ad Details ：
Headline ：ASOS
Text ：Here’s the situation: fresh pieces dropping daily, exclusive ranges you can't get anywhere else and new brands being added all the time – plus free delivery and returns. Wherever and whoever you are, exploring your style never felt so good. With the ASOS app for Android, you can: - FIND & SAVE W...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 3 | 3 | 2 |
| Popularity | 55 | 55 | 53 |
| Dimensions | 480 x 360 | 480 x 360 | 480 x 360 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Ukraine | Ukraine | Ukraine |
| Language | NA | NA | English |
Through the above analysis, we can see that the most effective channel for ASOS in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free ASOS’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ASOS, you can click the app name below to view related reports.