Aura: Mindfulness Happiness Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Aura: Mindfulness Happiness’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Aura: Mindfulness Happiness.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Aura: Mindfulness Happiness

App Name : Aura: Mindfulness Happiness


Aura: Mindfulness  Happiness-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Aura Health

Publisher : Sweet Selfie Camera:Beauty cam,photoselfie editor,100+ Detox Drinks,ゾンビ彼女2 -TheLOVERS-,AirBrush: Easy Photo Editor,Period Tracker - Period Calendar Ovulation Tracker

Total creative ads during the time period : 408

Duration : 230

Popularity : 37,148

2. Aura: Mindfulness Happiness’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Aura: Mindfulness Happiness in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Aura: Mindfulness Happiness in the recent period. As of 2020-09-07, among the Aura: Mindfulness Happiness‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Aura: Mindfulness Happiness’s the proportion of networks impressions are placed like this:

Audience Network’s proportion is 32.28%,

Facebook’s proportion is 30.01%,

Messenger’s proportion is 19.03%,

Instagram’s proportion is 18.68%,

’s proportion is .

In the date of 2020-09-07, Aura: Mindfulness Happiness‘s network with the most ads is Instagram and its proportion is 28.26%.

3. Top 3 Ad Creative Analysis of Aura: Mindfulness Happiness

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Aura: Mindfulness Happiness. We can see some advertising trends.

Top 1 Ad Creative of Aura: Mindfulness Happiness

Ad Details :

Headline :Get Better Sleep Tonight 💤

Text :

Top 2 Ad Creative of Aura: Mindfulness Happiness

Ad Details :

Headline :Get Better Sleep Tonight 💤

Text :

Top 3 Ad Creative of Aura: Mindfulness Happiness

Ad Details :

Headline :Get Better Sleep Tonight 💤

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 225 154 119
Popularity 999 979 896
Dimensions 320 x 400 320 x 400 320 x 400
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Mozambique,French Guiana,Cameroon,Hong Kong,New Caledonia,Lithuania,Cyprus,United Arab Emirates,Honduras,China,Guam,Curaçao,Gabon,Myanmar,Tajikistan,Greece,Austria,Guyana,Fiji French Guiana,United Arab Emirates,Micronesia,Iraq,Sint Maarten,Colombia,Palestine,Malta,Tanzania,Slovak,Portugal,Iceland,Afghanistan,Vietnam,Oman,Australia,Japan,Somalia,Lithuania Taiwan,Nauru,Kirghizia,Niger,Liberia,Kazakhstan,Central African,Algeria,Hong Kong,Uruguay,New Zealand,Serbia and Montenegro,Saint Martin,Faroe Islands,Turkey,St Kitts-Nevis,Gibraltar,Bosnia Hercegovina,El Salvador
Language Dutch Dutch Dutch

Through the above analysis, we can see that the most effective channel for Aura: Mindfulness Happiness in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Aura: Mindfulness Happiness’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Aura: Mindfulness Happiness, you can click the app name below to view related reports.