Autohome Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Autohome’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Autohome.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Autohome

App Name : Autohome



OS : Android

Network : 腾讯社交广告(广点通),百度,今日头条

Developer : 北京车之家信息技术有限公司

Publisher : 最美锁屏,Perfect Piano,安卓壁纸-含动态壁纸,铃声多多,豆果美食-最贴心菜谱大全、健康顾问、减肥食谱、下厨房必备,安卓管家,万年历-日历农历提醒记事

Total creative ads during the time period : 1,888

Duration : 1,823

Popularity : 255,719

2. Autohome’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Autohome in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Autohome in the recent period. As of 2020-09-06, among the Autohome‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Autohome’s the proportion of networks impressions are placed like this:

百度’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Autohome‘s network with the most ads is 百度 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Autohome

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Autohome. We can see some advertising trends.

Top 1 Ad Creative of Autohome

Ad Details :

Headline :全国粮票值多少钱 粮票收藏价格表一览

Text :粮票价格

Top 2 Ad Creative of Autohome

Ad Details :

Headline :防水镀膜机多少钱一台

Text :防水镀膜机多少钱一台

Top 3 Ad Creative of Autohome

Ad Details :

Headline :二级建造师也太好考了

Text :二级建造师

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 260 177 176
Popularity 994 991 989
Dimensions 280 x 200 400 x 173 280 x 200
Creative Type Image Image Image
Network 百度 百度 百度
Related Ads 2 1 1
Language NA NA NA

Through the above analysis, we can see that the most effective channel for Autohome in recent advertising is 百度, and the main creative type is Image.

In conclusion: The above is a free Autohome’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Autohome, you can click the app name below to view related reports.