Babelio Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Babelio’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Babelio.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Babelio

App Name : Babelio

Logo

Babelio-SocialPeta

OS : iOS

Network : Facebook,Instagram

Developer : Pierre Fremaux

Publisher :

Total creative ads during the time period : 5

Duration : 474

Popularity : 210

2. Babelio’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Babelio in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Babelio in the recent period. As of 2020-09-04, among the Babelio‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, Babelio’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, Babelio‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Babelio

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Babelio. We can see some advertising trends.

Top 1 Ad Creative of Babelio

Ad Details :

Headline :Critique de Légendion, tome 3 : Les larmes de Sitaël - Rémi Bomont par mcd30

Text :Ce troisième tome commence sur les chapeaux de roue et de façon pour le moins insolite avec un retour aux `origines` de Sinaï Hallebardier, ...

Top 2 Ad Creative of Babelio

Ad Details :

Headline :Critique de Sansonnet sait du bouleau... - Pierre Thiry par cicou45

Text :Çà y est, la boucle est bouclée : Avec ce troisième recueil qui fait suite aux deux précédents `Sansonnets un cygne à l'envers` et `Sansonne...

Top 3 Ad Creative of Babelio

Ad Details :

Headline :IG Ads Identity

Text :Vermines/Thriller Les confidences d'un jeune homme souffrant de trouble de la personnalité schizotypique croyant être amoureux d'une de ses collègues. Cette fixation malsaine l'emportera dans un délabrement psychique où la perversion se mêlera au sordide. #thriller #thrillerbooks #thrillerpsychologique #thrillerfrançais #livre #livrenoir #livrestagram #livreaddict #livretras

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 4 1 1
Popularity 57 51 51
Dimensions 250 x 354 195 x 276 640 x 640
Creative Type Image Image Image
Network Facebook Facebook Instagram
Related Ads 1 1 1
Countries France France France,Luxembourg,Switzerland,Monaco,Belgium,Congo,Central African
Language French French French

Through the above analysis, we can see that the most effective channel for Babelio in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Babelio’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Babelio, you can click the app name below to view related reports.