BancoPosta Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the BancoPosta’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BancoPosta.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of BancoPosta

App Name : BancoPosta

Logo

BancoPosta-SocialPeta

OS : iOS

Network : Facebook

Developer : Poste Italiane Spa

Publisher :

Total creative ads during the time period : 5

Duration : 1,613

Popularity : 397

2. BancoPosta’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser BancoPosta in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of BancoPosta in the recent period. As of 2020-08-17, among the BancoPosta‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-17, BancoPosta’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-17, BancoPosta‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of BancoPosta

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BancoPosta. We can see some advertising trends.

Top 1 Ad Creative of BancoPosta

Ad Details :

Headline :

Text :Da oggi con Conto BancoPosta puoi scegliere non solo l’offerta più adatta alle tue esigenze, ma anche dove aprirlo, in App o all’Ufficio Postale. Perché non abbiamo mai smesso di dare risposte ai tuoi bisogni. Scarica l’App BancoPosta o vieni all’Ufficio Postale. #PosteItaliane #ContoBancoPosta #AppBancoPosta

Top 2 Ad Creative of BancoPosta

Ad Details :

Headline :Poste Italiane

Text :Da oggi con Conto BancoPosta puoi scegliere non solo l’offerta più adatta alle tue esigenze, ma anche dove aprirlo, in App o all’Ufficio Postale. Perché non abbiamo mai smesso di dare risposte ai tuoi bisogni. Scarica l’App BancoPosta o vieni all’Ufficio Postale. #PosteItaliane #ContoBancoPosta #AppBancoPosta

Top 3 Ad Creative of BancoPosta

Ad Details :

Headline :Conto BancoPosta Start Giovani.

Text :Roberta, ha 25 anni, ama fare le cose in tutta comodità, come aprire un Conto BancoPosta Start Giovani direttamente in App. E a lei, come a tutti i ragazzi che hanno meno di 30 anni, le costa solo 2 euro al mese. Mess. Pubb.fin. prom. Per le condizioni contrattuali consulta i FI dell’Opzione START GIOVANI del Conto BancoPosta su poste.it e presso gli uffici postali. #AppBancoPosta #ContoStartGiovani

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 18 15 6
Popularity 160 125 56
Dimensions 720 x 720 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 2
Countries Italy Romania Italy,San Marino
Language Italian Italian Italian

Through the above analysis, we can see that the most effective channel for BancoPosta in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free BancoPosta’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to BancoPosta, you can click the app name below to view related reports.