BetterMe: Sleep & Meditation Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the BetterMe: Sleep & Meditation’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BetterMe: Sleep & Meditation.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of BetterMe: Sleep & Meditation

App Name : BetterMe: Sleep & Meditation

Logo

BetterMe: Sleep & Meditation-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : Genesis Technology Partners

Publisher : Fotor - Photo Editor & Collage,TopBuzz: Notícias,Vídeos, GIFs,Buraco Canastra Online,MakeupPlus,GulogGratis: Køb & sælg,OLX Clasificados,Bubble Shooter - Pop Bubbles

Total creative ads during the time period : 3,302

Duration : 775

Popularity : 219,571

2. BetterMe: Sleep & Meditation’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser BetterMe: Sleep & Meditation in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of BetterMe: Sleep & Meditation in the recent period. As of 2020-09-07, among the BetterMe: Sleep & Meditation‘s ad creative, the Html category’s proportion is 11.54%, Video category’s proportion is 8.97%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 74.36%, Carousel category’s proportion is 5.13%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, BetterMe: Sleep & Meditation’s the proportion of networks impressions are placed like this:

Audience Network’s proportion is 29.13%,

Instagram’s proportion is 27.42%,

Messenger’s proportion is 27.32%,

Facebook’s proportion is 13.36%,

Google Ads(Admob)’s proportion is 2.76%.

In the date of 2020-09-07, BetterMe: Sleep & Meditation‘s network with the most ads is Google Ads(Admob) and its proportion is 24.36%.

3. Top 3 Ad Creative Analysis of BetterMe: Sleep & Meditation

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BetterMe: Sleep & Meditation. We can see some advertising trends.

Top 1 Ad Creative of BetterMe: Sleep & Meditation

Ad Details :

Headline :Discover The Power Of Meditation 😌

Text :

Top 2 Ad Creative of BetterMe: Sleep & Meditation

Ad Details :

Headline :Discover The Power Of Meditation 😌

Text :

Top 3 Ad Creative of BetterMe: Sleep & Meditation

Ad Details :

Headline :Discover the Power of Meditation 😌

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 411 334 134
Popularity 999 999 946
Dimensions 1024 x 1280 1024 x 1280 378 x 400
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Bulgaria,Marshall Is Rep,Japan,Bahamas,Brazil,Puerto Rico,French Polynesia,Austria,Congo,Gambia,Mauritius,Mexico,Canada,United States,American Samoa,Seychelles Bulgaria,Japan,Mexico,Zambia,Brazil,Puerto Rico,French Polynesia,Austria,Congo,Bahamas,Svalbard and Jan Mayen Islands,Canada,United States,Singapore,American Samoa,Seychelles Colombia,United States,Peru,Brazil,Chile,Egypt,Costa Rica,Portugal,United Kingdom,Mexico,Venezuela,Turkey,Canada,Argentina,Spain,India,United Arab Emirates,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for BetterMe: Sleep & Meditation in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free BetterMe: Sleep & Meditation’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to BetterMe: Sleep & Meditation, you can click the app name below to view related reports.