Betterment: Invest and Save Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Betterment: Invest and Save’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Betterment: Invest and Save.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Betterment: Invest and Save

App Name : Betterment: Invest and Save


Betterment: Invest and Save-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Betterment

Publisher : أخبار المغرب,Fotor - Photo Editor & Collage,地铁跑酷 - 官方中文版,Kantipur Daily,TopBuzz: Notícias,Vídeos, GIFs,HuffPost - News & Politics,Letter Soup

Total creative ads during the time period : 237

Duration : 2,036

Popularity : 38,401

2. Betterment: Invest and Save’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Betterment: Invest and Save in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Betterment: Invest and Save in the recent period. As of 2020-09-06, among the Betterment: Invest and Save‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 25.93%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 25.93%, Carousel category’s proportion is 48.15%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Betterment: Invest and Save’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 77.92%,

Instagram’s proportion is 11.53%,

Messenger’s proportion is 10.55%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Betterment: Invest and Save‘s network with the most ads is Facebook and its proportion is 62.96%.

3. Top 3 Ad Creative Analysis of Betterment: Invest and Save

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Betterment: Invest and Save. We can see some advertising trends.

Top 1 Ad Creative of Betterment: Invest and Save

Ad Details :

Headline :Invest for your goals today

Text :Invest without the hassle with Betterment. We help you Invest for personalized goals with no manual stock picking, trading, or rebalancing required.

Top 2 Ad Creative of Betterment: Invest and Save

Ad Details :

Headline :Open a Checking Account Today

Text :

Top 3 Ad Creative of Betterment: Invest and Save

Ad Details :

Headline :Open a Checking Account Today

Text :Coming soon—Betterment's mobile-first, no-fee checking account and debit card for your daily spending. Join the waitlist today.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 187 137 133
Popularity 943 780 715
Dimensions 1080 x 1080 400 x 400 540 x 540
Creative Type Image Video Image
Network Facebook Facebook Facebook
Related Ads 4 2 2
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Betterment: Invest and Save in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Betterment: Invest and Save’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Betterment: Invest and Save, you can click the app name below to view related reports.