BIGO LIVE – Live, Chat & Meet Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BIGO LIVE – Live, Chat & Meet’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BIGO LIVE – Live, Chat & Meet.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BIGO LIVE – Live, Chat & Meet
App Name : BIGO LIVE – Live, Chat & Meet
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : BIGO TECHNOLOGY PTE. LTD.
Publisher : Детектор лжи голос Prank,SoundTube Free Music Player,Stamp Buffet by PhotoUp,Skor,Chinese Chess / Co Tuong,卡牌制作器 for 部落冲突皇室战争,Tunnel & Twist - Rhythmic Endless High Speed Game,Explorer for Picasa,Graffiti Creator - Spray Paint and Art Maker
Total creative ads during the time period : 550,127
Duration : 1,866
Popularity : 28,671,505
2. BIGO LIVE – Live, Chat & Meet’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser BIGO LIVE – Live, Chat & Meet in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BIGO LIVE – Live, Chat & Meet in the recent period. As of 2020-09-07, among the BIGO LIVE – Live, Chat & Meet‘s ad creative, the Html category’s proportion is 46.63%, Video category’s proportion is 31.35%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 20.47%, Carousel category’s proportion is 1.55%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, BIGO LIVE – Live, Chat & Meet’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 95.05%,
Facebook’s proportion is 3.29%,
Vungle’s proportion is 1.36%,
Audience Network’s proportion is 0.14%,
IronSource’s proportion is 0.14%.
In the date of 2020-09-07, BIGO LIVE – Live, Chat & Meet‘s network with the most ads is Google Ads(Admob) and its proportion is 89.38%.
3. Top 3 Ad Creative Analysis of BIGO LIVE – Live, Chat & Meet
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BIGO LIVE – Live, Chat & Meet. We can see some advertising trends.
Top 1 Ad Creative of BIGO LIVE – Live, Chat & Meet
Ad Details ：
Headline ：मुक्त
Text ：এখন BIGO লাইভ করুন, কাছাকাছি লাইভ স্ট্রিম ভিডিও দেখুন।
Top 2 Ad Creative of BIGO LIVE – Live, Chat & Meet
Ad Details ：
Headline ：BIGO LIVE - Live Stream
Text ：
Top 3 Ad Creative of BIGO LIVE – Live, Chat & Meet
Ad Details ：
Headline ：BIGO LIVE - Live Stream
Text ：Read reviews, compare customer ratings, see screenshots, and learn more about BIGO LIVE - Live Stream. Download BIGO LIVE - Live Stream and enjoy it on your iPhone, iPad, and iPod touch.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 292 | 377 | 496 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 1200 x 628 | 800 x 418 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 22 | 1 | 1 |
| Countries | India,Bangladesh | United States,Canada,Australia,United Kingdom | Egypt,Qatar,Morocco,Nepal,United States,United Arab Emirates,Algeria,India,Kuwait,Iraq,Saudi Arabia |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for BIGO LIVE – Live, Chat & Meet in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BIGO LIVE – Live, Chat & Meet’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BIGO LIVE – Live, Chat & Meet, you can click the app name below to view related reports.