Bike&Park Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bike&Park's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bike&Park.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bike&Park
App Name : Bike&Park
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Doc88
Publisher : Instagram,Facebook
Total creative ads during the time period : 70
Duration : 475
Popularity : 16,313
Check ASO Keywords of Bike&Park
2. Bike&Park’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bike&Park in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bike&Park in the recent period. As of 2021-05-23, among the Bike&Park‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, Bike&Park's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.03%,
Instagram's proportion is 49.97%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-23, Bike&Park‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Bike&Park
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bike&Park. We can see some advertising trends.
Top 1 Ad Creative of Bike&Park
Ad Details ：
Headline ：APP Bike & Park
Text ：Estacione sua bicicleta com o Bike & Park, a primeira rede de bicicletários compartilhados de SP! São diversos pontos de estacionamento espalhados pela cidade, com seguro incluso, e você paga menos de R $ 0,50 por dia!
Aproveite o primeiro mês completamente grátis para testar o nosso app!
Acesse www.bikeandpark.com.br/pontos e confira todos os pontos disponíveis do Bike & Park.
Top 2 Ad Creative of Bike&Park
Ad Details ：
Headline ：APP Bike & Park
Text ：Você pode ficar preocupado com sua bicicleta estacionada na rua? Relaxe! Conte com o Bike & Park, uma 1ª rede de bicicletários compartilhados em SP! São diversos pontos espalhados pela cidade para você usar sem medo.
Com menos de R $ 0,50 por dia, você pode usar toda a nossa rede de estacionamentos sem limites, já com seguro incluído!
Acesse www.bikeandpark.com.br/pontos e confira nossos pontos.
Top 3 Ad Creative of Bike&Park
Ad Details ：
Headline ：APP Bike & Park
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 186 | 186 | 134 |
| Popularity | 959 | 956 | 953 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 1 |
| Countries | Angola,Brazil,Portugal | Angola,Brazil,Portugal | Brazil |
| Language | Portuguese | Portuguese | Indonesian |
Through the above analysis, we can see that the most effective channel for Bike&Park in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Bike&Park's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bike&Park, you can click the app name below to view related reports, or you can find more info in ASOTools.