Bitwarden Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bitwarden’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bitwarden.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bitwarden
App Name : Bitwarden
Logo：
OS : iOS
Network : Twitter
Developer : 8bit Solutions LLC
Publisher :
Total creative ads during the time period : 11
Duration : 55
Popularity : 713
2. Bitwarden’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Bitwarden in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bitwarden in the recent period. As of 2020-08-24, among the Bitwarden‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-24, Bitwarden’s the proportion of networks impressions are placed like this:
Twitter’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-24, Bitwarden‘s network with the most ads is Twitter and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Bitwarden
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bitwarden. We can see some advertising trends.
Top 1 Ad Creative of Bitwarden
Ad Details ：
Headline ：Bitwarden - Password Manager
Text ：Want to migrate your organization to a new password manager but not sure where to start? Bitwarden is an open source password manager that gives you instant access to your protected data from any device! Start a free trial today!
Top 2 Ad Creative of Bitwarden
Ad Details ：
Headline ：Bitwarden - Password Manager
Text ：Want to migrate your organization to a new password manager but not sure where to start? Bitwarden is an open source password manager that gives you instant access to your protected data from any device! Start a free trial today!
Top 3 Ad Creative of Bitwarden
Ad Details ：
Headline ：Bitwarden - Password Manager
Text ：Looking for a secure password manager for your organization? Bitwarden, the trusted open-source password manager, enhances the security of storing, sharing, and receiving private information online. Start a free trial today.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 26 | 31 | 10 |
| Popularity | 119 | 94 | 71 |
| Dimensions | 800 x 800 | 800 x 800 | 800 x 800 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | United Kingdom,Canada,United States,Australia | United Kingdom,United States,Canada,Australia | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Bitwarden in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Bitwarden’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bitwarden, you can click the app name below to view related reports.