Blue Apron Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Blue Apron’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Blue Apron.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Blue Apron

App Name : Blue Apron

Logo

Blue Apron-SocialPeta

OS : iOS

Network : Google Ads(Admob),Audience Network,Facebook

Developer : Blue Apron Inc.

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,地铁跑酷 - 官方中文版,POTO - Photo Frames & Collage,HuffPost - News & Politics,Buraco Canastra Online,Dots and Boxes,Sling Bubbles

Total creative ads during the time period : 597

Duration : 2,298

Popularity : 32,257

2. Blue Apron’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Blue Apron in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Blue Apron in the recent period. As of 2020-08-29, among the Blue Apron‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-29, Blue Apron’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 100.0%,

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In the date of 2020-08-29, Blue Apron‘s network with the most ads is YouTube and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Blue Apron

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Blue Apron. We can see some advertising trends.

Top 1 Ad Creative of Blue Apron

Ad Details :

Headline :Top Meal Delivery Service - Meal Kits For Home Cooking - Blue Apron

Text :Blue Apron makes cooking fun and easy. We'll provide you with all the ingredients that you need to make a delicious meal in exactly the right proportions.

Top 2 Ad Creative of Blue Apron

Ad Details :

Headline :6 Meals Free

Text :Don't just eat less. Eat smarter with Blue Apron. Balanced meals for a balanced life....

Top 3 Ad Creative of Blue Apron

Ad Details :

Headline :Get $80 Off TODAY!

Text :☀️Get ready for Summer with our WW Freestyle plan☀️ Let us help you make delicious meals...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 35 38 114
Popularity 170 159 130
Dimensions 600 x 140 320 x 400 1080 x 1080
Creative Type Image Video Video
Network Facebook Audience Network Audience Network
Related Ads 1 2 14
Countries United States,Canada,Australia,United Kingdom United States,Canada,United Kingdom,Australia United States,Australia,Canada,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Blue Apron in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Blue Apron’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Blue Apron, you can click the app name below to view related reports.