Bonds.PH Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Bonds.PH’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bonds.PH.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Bonds.PH

App Name : Bonds.PH

Logo

Bonds.PH-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : PDAX (Philippine Digital Asset Exchange)

Publisher :

Total creative ads during the time period : 12

Duration : 22

Popularity : 935

2. Bonds.PH’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Bonds.PH in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Bonds.PH in the recent period. As of 2020-08-12, among the Bonds.PH‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-12, Bonds.PH’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-12, Bonds.PH‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Bonds.PH

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bonds.PH. We can see some advertising trends.

Top 1 Ad Creative of Bonds.PH

Ad Details :

Headline :BONDS.PH

Text :Kayang-kaya mo nang mag-invest in bonds, even without opening a bank account! Just download the BONDS.PH app on your mobile phone and purchase RTB Progreso Bonds for a minimum investment amount of ₱5,000, in increments of ₱5,000. Receive quarterly interest payments at 2.625% interest rate per annum, with a 5-year term maturity. Cash-in your account thru UB Online, PESONet, InstaPay, GCash, or PayMaya. The offer period is from July 16 to August 7, 2020 only, so open an account today. Start investing! . . . . Note: Maximum amount per transaction is ₱500,000. RTB Progresso Bonds purchased thru Bonds.ph app may also be sold back through the App. For any concerns, you may contact us through our Customer Service Hotline at (+632) 8841-8600, or email bonds.ph@unionbankph.com. Union Bank of the Philippines is an entity regulated by the Bangko Sentral ng Pilipinas (BSP) with email address consumeraffairs@bsp.gov.ph.

Top 2 Ad Creative of Bonds.PH

Ad Details :

Headline :BONDS.PH

Text :Buy and Sell Treasury Bonds

Top 3 Ad Creative of Bonds.PH

Ad Details :

Headline :How To Use The Bonds.PH App

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 21 16 14
Popularity 201 90 82
Dimensions 400 x 400 400 x 400 400 x 224
Creative Type Video Video Video
Network Facebook Instagram Facebook
Related Ads 1 1 1
Countries Philippines Philippines Philippines
Language NA English NA

Through the above analysis, we can see that the most effective channel for Bonds.PH in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Bonds.PH’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Bonds.PH, you can click the app name below to view related reports.