Bumble — Date. Meet Friends. Network. Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bumble — Date. Meet Friends. Network.'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bumble — Date. Meet Friends. Network..
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bumble — Date. Meet Friends. Network.
App Name : Bumble — Date. Meet Friends. Network.
Logo：
OS : Android
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : Bumble Holding Limited
Publisher : Treehouse Table,Vegan Recipes Free,Video Collage Maker,Dating, Chat, Love – WannaMeet,UC Mini- Best Tube Mate Fast Video Downloader,SHAREit - Transfer Share,TalkU Free Calls +Free Texting +International Call,All Recipes Free,USA Weather forecast
Total creative ads during the time period : 2,800
Duration : 1,023
Popularity : 299,411
2. Bumble — Date. Meet Friends. Network.’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bumble — Date. Meet Friends. Network. in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bumble — Date. Meet Friends. Network. in the recent period. As of 2020-09-07, among the Bumble — Date. Meet Friends. Network.‘s ad creative, the Html category's proportion is 70.83%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 4.17%, Carousel category's proportion is 8.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Bumble — Date. Meet Friends. Network.'s the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 99.99%,
Facebook's proportion is 0.01%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-07, Bumble — Date. Meet Friends. Network.‘s network with the most ads is Google Ads(Admob) and its proportion is 95.83%.
3. Top 3 Ad Creative Analysis of Bumble — Date. Meet Friends. Network.
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bumble — Date. Meet Friends. Network.. We can see some advertising trends.
Top 1 Ad Creative of Bumble — Date. Meet Friends. Network.
Ad Details ：
Headline ：Descarga Bumble 🐝
Text ：Over 30 million people have signed up for Bumble to start building valuable relationships, finding friends, and making empowered connections. Creating new connections has never been easier. Bumble is working to lift the stigma of online dating by employing unprecedented standards for respectful beha...
Top 2 Ad Creative of Bumble — Date. Meet Friends. Network.
Ad Details ：
Headline ：Bumble - Encontros. Novos Amigos . Negocios
Text ：
Top 3 Ad Creative of Bumble — Date. Meet Friends. Network.
Ad Details ：
Headline ：Descarga Bumble
Text ：Over 50 million people have signed up for Bumble to start building valuable relationships, finding friends, and making empowered connections. Creating new connections has never been easier. Bumble is working to lift the stigma of online dating by employing unprecedented standards for respectful b...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 286 | 294 | 286 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 320 x 400 | 400 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Mexico,Canada,Australia,United States,India,United Kingdom,Netherlands,Brazil,Germany | United States,Brazil,Canada | United States,United Kingdom,Canada,Mexico |
| Language | English | Spanish | English |
Through the above analysis, we can see that the most effective channel for Bumble — Date. Meet Friends. Network. in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Bumble — Date. Meet Friends. Network.'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bumble — Date. Meet Friends. Network., you can click the app name below to view related reports.