Calm - Meditation and Sleep Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Calm - Meditation and Sleep’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Calm - Meditation and Sleep.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Calm - Meditation and Sleep

App Name : Calm - Meditation and Sleep

Logo

Calm - Meditation and Sleep-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Calm.com

Publisher : 点泡泡 - Tap Tap Bubble,30 Day Push Up Fitness Challenges ~ Daily Workout,AppBox Pro,英语阅读-每日双语新闻,SoundTube Free Music Player,上海话 Pro—真人女声发音跟你一起学上海话,圣经中文版-Holy Bible英汉对照朗读播放器,MP3 Cutter - Cut Music Maker and Audio/MP3 Trimmer,福音赞美诗歌精选[4 CD]

Total creative ads during the time period : 49,058

Duration : 2,329

Popularity : 3,619,246

2. Calm - Meditation and Sleep’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Calm - Meditation and Sleep in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Calm - Meditation and Sleep in the recent period. As of 2020-09-07, among the Calm - Meditation and Sleep‘s ad creative, the Html category’s proportion is 1.61%, Video category’s proportion is 98.39%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Calm - Meditation and Sleep’s the proportion of networks impressions are placed like this:

Audience Network’s proportion is 37.85%,

Instagram’s proportion is 21.07%,

Facebook’s proportion is 20.58%,

Messenger’s proportion is 20.28%,

Google Ads(Admob)’s proportion is 0.21%.

In the date of 2020-09-07, Calm - Meditation and Sleep‘s network with the most ads is Facebook and its proportion is 28.23%.

3. Top 3 Ad Creative Analysis of Calm - Meditation and Sleep

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Calm - Meditation and Sleep. We can see some advertising trends.

Top 1 Ad Creative of Calm - Meditation and Sleep

Ad Details :

Headline :« Application de l'année » - Apple

Text :

Top 2 Ad Creative of Calm - Meditation and Sleep

Ad Details :

Headline :« Application de l'année » - Apple

Text :

Top 3 Ad Creative of Calm - Meditation and Sleep

Ad Details :

Headline :La aplicación del año

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 239 240 227
Popularity 999 999 999
Dimensions 224 x 400 1024 x 1280 320 x 400
Creative Type Video Video Video
Network Facebook Audience Network Audience Network
Related Ads 1 1 1
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Language French French Spanish

Through the above analysis, we can see that the most effective channel for Calm - Meditation and Sleep in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Calm - Meditation and Sleep’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Calm - Meditation and Sleep, you can click the app name below to view related reports.