Calorie Counter - MyFitnessPal Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Calorie Counter - MyFitnessPal’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Calorie Counter - MyFitnessPal.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Calorie Counter - MyFitnessPal

App Name : Calorie Counter - MyFitnessPal


Calorie Counter - MyFitnessPal-SocialPeta

OS : Android

Network : Facebook,Google Ads(Admob),Instagram

Developer : MyFitnessPal

Publisher : Excuse Me Italian,IEatWell : Healthy Eating Log,Happy Diwali Images 2016,Gamble Note,Jay Hanuman Ringtones Dhun,Holy Bible Old Versions - Multi-Language free,건강 만보기

Total creative ads during the time period : 93

Duration : 1,802

Popularity : 9,703

2. Calorie Counter - MyFitnessPal’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Calorie Counter - MyFitnessPal in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Calorie Counter - MyFitnessPal in the recent period. As of 2020-09-07, among the Calorie Counter - MyFitnessPal‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Calorie Counter - MyFitnessPal’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Instagram’s proportion is 50.0%,

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In the date of 2020-09-07, Calorie Counter - MyFitnessPal‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Calorie Counter - MyFitnessPal

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Calorie Counter - MyFitnessPal. We can see some advertising trends.

Top 1 Ad Creative of Calorie Counter - MyFitnessPal

Ad Details :

Headline :Stay fit with home workouts

Text :No gym? Don

Top 2 Ad Creative of Calorie Counter - MyFitnessPal

Ad Details :

Headline :Stay fit with home workouts

Text :Home workout routines for you

Top 3 Ad Creative of Calorie Counter - MyFitnessPal

Ad Details :

Headline :Stay fit with home workouts

Text :No gym? Don\x27t sweat it. Get your workouts in while you\x27re indoors. Equipment optional.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 44 43 80
Popularity 233 229 196
Dimensions 640 x 360 360 x 360 512 x 250
Creative Type Video Video Image
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 1 1 7
Countries Poland United States,Australia,Canada,United Kingdom United Kingdom,Canada,Australia,United States
Language Polish English English

Through the above analysis, we can see that the most effective channel for Calorie Counter - MyFitnessPal in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Calorie Counter - MyFitnessPal’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Calorie Counter - MyFitnessPal, you can click the app name below to view related reports.