Caltex NZ Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Caltex NZ’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Caltex NZ.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Caltex NZ

App Name : Caltex NZ

Logo

Caltex NZ-SocialPeta

OS : Android

Network : Facebook

Developer : Z Energy

Publisher :

Total creative ads during the time period : 20

Duration : 675

Popularity : 572

2. Caltex NZ’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Caltex NZ in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Caltex NZ in the recent period. As of 2020-09-06, among the Caltex NZ‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Caltex NZ’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Caltex NZ‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Caltex NZ

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Caltex NZ. We can see some advertising trends.

Top 1 Ad Creative of Caltex NZ

Ad Details :

Headline :Download the Caltex App

Text :Want a handy, low-touch way to pay for fuel? Pay-in-app at Caltex is here to help.

Top 2 Ad Creative of Caltex NZ

Ad Details :

Headline :Pay-in-app is Here. | Caltex

Text :Say hello to the new, convenient way to pay with the Caltex NZ App. Pay-in-app means you won’t need to go instore when you fuel up at your local station, and you’ll be able to pay with just a few taps from the comfort of your car.

Top 3 Ad Creative of Caltex NZ

Ad Details :

Headline :Download the Caltex App

Text :Want a handy, low-touch way to pay for fuel? Pay-in-app at Caltex is here to help.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 14 6 1
Popularity 79 57 51
Dimensions 224 x 400 1080 x 1920 224 x 400
Creative Type Video Image Video
Network Facebook Facebook Facebook
Related Ads 1 4 1
Countries China Canada,Australia,United Kingdom,United States China
Language English English English

Through the above analysis, we can see that the most effective channel for Caltex NZ in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Caltex NZ’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Caltex NZ, you can click the app name below to view related reports.