CHINA DAILY (中国日报) Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the CHINA DAILY (中国日报)’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CHINA DAILY (中国日报).

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of CHINA DAILY (中国日报)

App Name : CHINA DAILY (中国日报)

Logo

CHINA DAILY (中国日报)-SocialPeta

OS : Android

Network : Google Ads(Admob),Twitter,微博

Developer : 北京英信联信息咨询公司

Publisher : Lyrical Video Songs Status,Scanword

Total creative ads during the time period : 13

Duration : 516

Popularity : 643

2. CHINA DAILY (中国日报)’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser CHINA DAILY (中国日报) in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of CHINA DAILY (中国日报) in the recent period. As of 2020-08-10, among the CHINA DAILY (中国日报)‘s ad creative, the Html category’s proportion is 25.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 25.0%, Carousel category’s proportion is 25.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-10, CHINA DAILY (中国日报)’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-10, CHINA DAILY (中国日报)‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of CHINA DAILY (中国日报)

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CHINA DAILY (中国日报). We can see some advertising trends.

Top 1 Ad Creative of CHINA DAILY (中国日报)

Ad Details :

Headline :金领冠

Text :筑就金色母爱联盟,伊利金领冠守护母乳在行动

Top 2 Ad Creative of CHINA DAILY (中国日报)

Ad Details :

Headline :Guide to expat life in China

Text :Your best source to know China

Top 3 Ad Creative of CHINA DAILY (中国日报)

Ad Details :

Headline :筑就金色母爱联盟,伊利金领冠守护母乳在行动

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 20 3 2
Popularity 102 55 53
Dimensions 1140 x 640 512 x 250 1140 x 640
Creative Type Image Image Image
Network 好看视频 Google Ads(Admob)
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for CHINA DAILY (中国日报) in recent advertising is 好看视频, and the main creative type is Image.

In conclusion: The above is a free CHINA DAILY (中国日报)’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to CHINA DAILY (中国日报), you can click the app name below to view related reports.