Citi Bike Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Citi Bike’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Citi Bike.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Citi Bike

App Name : Citi Bike

Logo

Citi Bike-SocialPeta

OS : Android

Network : Facebook,Audience Network,Twitter

Developer : Motivate

Publisher : TalkU Free Calls +Free Texting +International Call,Text Free: WiFi Calling App,UC Mini- Best Tube Mate Fast Video Downloader,Treehouse Table,USA Weather forecast,Tandem Language Exchange: Speak learn languages,SHAREit - Transfer Share,InstaSquare Size Pic Collage,Korean Food Recipes - 10k Recipes

Total creative ads during the time period : 98

Duration : 836

Popularity : 3,092

2. Citi Bike’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Citi Bike in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Citi Bike in the recent period. As of 2020-09-06, among the Citi Bike‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Citi Bike’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

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In the date of 2020-09-06, Citi Bike‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Citi Bike

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Citi Bike. We can see some advertising trends.

Top 1 Ad Creative of Citi Bike

Ad Details :

Headline :Citi Bike

Text :Hit the road with Citi Bike. Experience NYC in a whole new way for just $3!

Top 2 Ad Creative of Citi Bike

Ad Details :

Headline :Citi Bike

Text :Citi Bike is your best bet to beat NYC's traffic. Download the app today and never be...

Top 3 Ad Creative of Citi Bike

Ad Details :

Headline :

Text :The frontline workers keeping NYC running deserve to get where they need to go safely and reliably. That's why we’ve joined forces with @lyft to give a free annual @CitiBikeNYC membership to eligible critical workers in NYC. Learn more: https://t.co/9S6czyOAmj https://t.co/u0h3NOtuYh

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 175 43 16
Popularity 563 91 87
Dimensions 748 x 498 768 x 401 1200 x 675
Creative Type Image Image Video
Network Audience Network Audience Network Twitter
Related Ads 3 4 1
Countries United States,Canada,United Kingdom,Australia United States,Australia,Canada,United Kingdom United Kingdom,United States,Canada,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Citi Bike in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free Citi Bike’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Citi Bike, you can click the app name below to view related reports.