Color Road! Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Color Road!’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Color Road!.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Color Road!

App Name : Color Road!


Color Road!-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,UnityAds

Developer : Voodoo

Publisher : 滚动摇滚之球:酷跑小游戏,Crazy Horizontal bar,Fairytale Fiasco - Sleep Spell,Princess Fashion Star - Royal Beauty Contest,Skyward,PhotoGrid - Pic Collage Maker,Fairy Land Rescue,Simulator Hoverboard,夜晚派对妆容教学 - 手把手教美女化妆小游戏大全 - 神马游戏

Total creative ads during the time period : 4,392

Duration : 919

Popularity : 167,444

2. Color Road!’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Color Road! in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Color Road! in the recent period. As of 2020-09-07, among the Color Road!‘s ad creative, the Html category’s proportion is 66.67%, Video category’s proportion is 16.67%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 16.67%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Color Road!’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, Color Road!‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Color Road!

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Color Road!. We can see some advertising trends.

Top 1 Ad Creative of Color Road!

Ad Details :

Headline :Best casual game

Text :Do the best score

Top 2 Ad Creative of Color Road!

Ad Details :

Headline :Best casual game

Text :Best arcade game

Top 3 Ad Creative of Color Road!

Ad Details :

Headline :Best casual game

Text :Do the best score

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 341 356 359
Popularity 998 996 994
Dimensions 450 x 720 640 x 360 720 x 720
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 2 2 2
Countries Norway Brazil,Portugal,Angola Greece
Language English Portuguese English

Through the above analysis, we can see that the most effective channel for Color Road! in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Color Road!’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Color Road!, you can click the app name below to view related reports.