DANA - Indonesia's Digital Wallet Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the DANA - Indonesia's Digital Wallet’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DANA - Indonesia's Digital Wallet.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of DANA - Indonesia's Digital Wallet

App Name : DANA - Indonesia's Digital Wallet


DANA - Indonesia's Digital Wallet-SocialPeta

OS : Android

Network : Audience Network,Facebook,Instagram

Developer : PT Espay Debit Indonesia Koe

Publisher : Text Free: WiFi Calling App,Treehouse Table,USA Weather forecast,Tandem Language Exchange: Speak learn languages,TalkU Free Calls +Free Texting +International Call,True Mobile Caller ID Locator Call Blocker,Korean Food Recipes - 10k Recipes,UC Mini- Best Tube Mate Fast Video Downloader,Ameba

Total creative ads during the time period : 4,578

Duration : 668

Popularity : 376,066

2. DANA - Indonesia's Digital Wallet’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser DANA - Indonesia's Digital Wallet in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of DANA - Indonesia's Digital Wallet in the recent period. As of 2020-09-06, among the DANA - Indonesia's Digital Wallet‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, DANA - Indonesia's Digital Wallet’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 72.75%,

Audience Network’s proportion is 20.49%,

Instagram’s proportion is 3.38%,

Messenger’s proportion is 3.38%,

’s proportion is .

In the date of 2020-09-06, DANA - Indonesia's Digital Wallet‘s network with the most ads is Facebook and its proportion is 62.5%.

3. Top 3 Ad Creative Analysis of DANA - Indonesia's Digital Wallet

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DANA - Indonesia's Digital Wallet. We can see some advertising trends.

Top 1 Ad Creative of DANA - Indonesia's Digital Wallet

Ad Details :

Headline :3 Langkah Mudah Beli Pulsa

Text :Mau beli pulsa jadi lebih mudah di DANA! Download app-nya yuk

Top 2 Ad Creative of DANA - Indonesia's Digital Wallet

Ad Details :

Headline :3 Langkah Mudah Beli Pulsa

Text :Mau beli pulsa jadi lebih mudah di DANA! Download app-nya yuk

Top 3 Ad Creative of DANA - Indonesia's Digital Wallet

Ad Details :

Headline :Menangkan Rp 1,000,000

Text :Anda memiliki kesempatan untuk memenangkan Rp1Juta. Download aplikasi DANA dan Putar Rodanya Raih Hadiahnya!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 33 1 8
Popularity 999 998 997
Dimensions 1080 x 1080 720 x 720 600 x 600
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 2
Countries Indonesia Indonesia Indonesia
Language Indonesian Indonesian Indonesian

Through the above analysis, we can see that the most effective channel for DANA - Indonesia's Digital Wallet in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free DANA - Indonesia's Digital Wallet’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to DANA - Indonesia's Digital Wallet, you can click the app name below to view related reports.