DBS Omni Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DBS Omni’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DBS Omni.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DBS Omni
App Name : DBS Omni
OS : Android
Network : Facebook,YouTube,Google Ads(Admob)
Developer : DBS Bank (Hong Kong) Limited
Publisher : Swamini Vato 200,Counting 123 - Learn to count challenge for kids,Baby Care Babysitter Daycare,Block Puzzle 2019 : Jewel Blast,Word : Crossword Puzzle,Black Jack,7 Minute Workout
Total creative ads during the time period : 176
Duration : 410
Popularity : 24,283
2. DBS Omni’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser DBS Omni in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DBS Omni in the recent period. As of 2020-09-04, among the DBS Omni‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, DBS Omni’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 44.67%,
Messenger’s proportion is 33.34%,
Facebook’s proportion is 21.98%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-04, DBS Omni‘s network with the most ads is Instagram and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of DBS Omni
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DBS Omni. We can see some advertising trends.
Top 1 Ad Creative of DBS Omni
Ad Details ：
Headline ：成功申請DBS COMPASS VISA，26吋鋁框型格行李箱到手！
Top 2 Ad Creative of DBS Omni
Ad Details ：
Headline ：DBS Black World Mastercard迎新加碼：任何簽賬$4=1里
Top 3 Ad Creative of DBS Omni
Ad Details ：
Headline ：DBS Black Card迎新獎賞高達80,000里
Basic Info of Top 3 Ad Creative
|Dimensions||1080 x 1080||1200 x 1200||1200 x 1200|
|Countries||Hong Kong||Hong Kong||Hong Kong|
|Language||Norwegian||Chinese (Simplified)||Chinese (Simplified)|
Through the above analysis, we can see that the most effective channel for DBS Omni in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free DBS Omni’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DBS Omni, you can click the app name below to view related reports.