DiDi - Greater China Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the DiDi - Greater China’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DiDi - Greater China.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of DiDi - Greater China

App Name : DiDi - Greater China

Logo

DiDi - Greater China-SocialPeta

OS : Android

Network : Google Ads(Admob),今日头条,Facebook

Developer : 北京小桔科技有限公司

Publisher : Video Locker - Hide Videos,Treehouse Table,Water Drink Reminder,Video Mute,Dating, Chat, Love – WannaMeet,WomanLog Calendar,Vintage Retro Camera + VHS,100+ Detox Drinks,100+ Smoothie Recipes

Total creative ads during the time period : 1,454

Duration : 999

Popularity : 131,453

2. DiDi - Greater China’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser DiDi - Greater China in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of DiDi - Greater China in the recent period. As of 2020-09-04, among the DiDi - Greater China‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, DiDi - Greater China’s the proportion of networks impressions are placed like this:

优酷’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, DiDi - Greater China‘s network with the most ads is 优酷 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of DiDi - Greater China

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DiDi - Greater China. We can see some advertising trends.

Top 1 Ad Creative of DiDi - Greater China

Ad Details :

Headline :Personal ride? Yes please.

Text :Use code ‘WELCOME8’ to get new user discounts.

Top 2 Ad Creative of DiDi - Greater China

Ad Details :

Headline :Personal ride? Yes please.

Text :Use code ‘WELCOME8’ to get new user discounts.

Top 3 Ad Creative of DiDi - Greater China

Ad Details :

Headline :Personal ride? Yes please.

Text :Use code ‘WELCOME8’ to get new user discounts.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 95 88 87
Popularity 763 688 676
Dimensions 360 x 360 360 x 360 720 x 720
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 1 1 1
Countries Australia,United States,United Kingdom,Canada Australia,United Kingdom,United States,Canada Canada,United Kingdom,Australia,United States
Language English English English

Through the above analysis, we can see that the most effective channel for DiDi - Greater China in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free DiDi - Greater China’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to DiDi - Greater China, you can click the app name below to view related reports.