eHarmony - Online Dating Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the eHarmony - Online Dating’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps eHarmony - Online Dating.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of eHarmony - Online Dating

App Name : eHarmony - Online Dating

Logo

eHarmony - Online Dating-SocialPeta

OS : Android

Network : Audience Network,AppLovin,Facebook

Developer : eHarmony.com

Publisher : Treehouse Table,SHAREit - Transfer Share,Talkray - Free Chats Calls,Universal Email App,Vegan Recipes Free,TalkU Free Calls +Free Texting +International Call,Turbo VPN- Free Proxy Server Secure VPN Service,InstaSquare Size Pic Collage,USA Weather forecast

Total creative ads during the time period : 338

Duration : 1,367

Popularity : 7,323

2. eHarmony - Online Dating’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser eHarmony - Online Dating in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of eHarmony - Online Dating in the recent period. As of 2020-08-16, among the eHarmony - Online Dating‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-16, eHarmony - Online Dating’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-08-16, eHarmony - Online Dating‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of eHarmony - Online Dating

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of eHarmony - Online Dating. We can see some advertising trends.

Top 1 Ad Creative of eHarmony - Online Dating

Ad Details :

Headline :No.1 Dating App

Text :There\x27s More To Love Than Swiping. Join eharmony \x26 See Your Matches.

Top 2 Ad Creative of eHarmony - Online Dating

Ad Details :

Headline :The #1 Trusted Dating App

Text :More Matches and New features. The app you know and love just got better.

Top 3 Ad Creative of eHarmony - Online Dating

Ad Details :

Headline :No.1 Dating App

Text :There

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 171 54 49
Popularity 417 321 279
Dimensions 512 x 250 640 x 360 1280 x 720
Creative Type Image Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 4 1 1
Countries Canada,United States,Australia,United Kingdom Australia,United States,United Kingdom,Canada
Language NA English English

Through the above analysis, we can see that the most effective channel for eHarmony - Online Dating in recent advertising is Google Ads(Admob), and the main creative type is Image.

In conclusion: The above is a free eHarmony - Online Dating’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to eHarmony - Online Dating, you can click the app name below to view related reports.