Emma's Diary Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Emma's Diary’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Emma's Diary.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Emma's Diary

App Name : Emma's Diary


Emma's Diary-SocialPeta

OS : iOS

Network : Google Ads(Admob),Audience Network,Facebook

Developer : Lifecycle Marketing (Mother & Baby) Ltd

Publisher : Cook1Cook - 食譜新體驗,你的美食煮場!,Haypi Monstruo,My Talking Tom,Simple PDF Reader App,VoiceTube 看影片學英語,My Talking Angela,WomanLog Calendar

Total creative ads during the time period : 23

Duration : 800

Popularity : 1,255

2. Emma's Diary’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Emma's Diary in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Emma's Diary in the recent period. As of 2020-09-01, among the Emma's Diary‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-01, Emma's Diary’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Audience Network’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-01, Emma's Diary‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Emma's Diary

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Emma's Diary. We can see some advertising trends.

Top 1 Ad Creative of Emma's Diary

Ad Details :

Headline :Download the Emma's Diary App for FREE

Text :Expecting? Get weekly updates, capture & share your memories and create your own...

Top 2 Ad Creative of Emma's Diary

Ad Details :

Headline :NEW Emma's Diary Pregnancy & Baby App

Text :

Top 3 Ad Creative of Emma's Diary

Ad Details :

Headline :NEW Emma's Diary Pregnancy & Baby App

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 67 17 17
Popularity 96 94 94
Dimensions 1280 x 720 400 x 400 400 x 400
Creative Type Video Video Video
Network Audience Network Audience Network Facebook
Related Ads 9 1 1
Countries Australia,Canada,United Kingdom,United States United Kingdom United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Emma's Diary in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Emma's Diary’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Emma's Diary, you can click the app name below to view related reports.