First Bus – Travel Made Easy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the First Bus – Travel Made Easy’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps First Bus – Travel Made Easy.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of First Bus – Travel Made Easy
App Name : First Bus – Travel Made Easy
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : FirstGroup Plc
Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,appsGratis,开箱模拟器 for 皇室战争,OLX Clasificados,MySQL QueryDB Client,SmartNews: World Breaking News,MakeupPlus
Total creative ads during the time period : 29
Duration : 502
Popularity : 1,777
2. First Bus – Travel Made Easy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser First Bus – Travel Made Easy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of First Bus – Travel Made Easy in the recent period. As of 2020-09-07, among the First Bus – Travel Made Easy‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, First Bus – Travel Made Easy’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 33.33%,
Audience Network’s proportion is 33.33%,
Instagram’s proportion is 33.33%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, First Bus – Travel Made Easy‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of First Bus – Travel Made Easy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of First Bus – Travel Made Easy. We can see some advertising trends.
Top 1 Ad Creative of First Bus – Travel Made Easy
Ad Details ：
Headline ：Download tickets on the First Bus app
Text ：
Top 2 Ad Creative of First Bus – Travel Made Easy
Ad Details ：
Headline ：First Bus | 61 | Greater Glasgow
Text ：Give Bus a Chance – with Service 61! Enjoy free WiFi, comfortable seating on your...
Top 3 Ad Creative of First Bus – Travel Made Easy
Ad Details ：
Headline ：Download your tickets on the First Bus App
Text ：The new First Bus App makes travelling with First Bus even easier. You can now plan your journey door to door and buy your First Bus mobile tickets (mTickets) all in one place making getting where you need to even easier. There’s no need to carry cash or worry about having the right change as y...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 14 | 27 | 25 |
| Popularity | 82 | 75 | 75 |
| Dimensions | 400 x 210 | 750 x 750 | 600 x 315 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 6 | 4 |
| Countries | Germany,United Kingdom,Turkey,United States,Netherlands,Spain,Portugal | United Kingdom,Australia,Canada,United States | Portugal,United Kingdom,Turkey,Netherlands,Italy,United States,Spain |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for First Bus – Travel Made Easy in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free First Bus – Travel Made Easy’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to First Bus – Travel Made Easy, you can click the app name below to view related reports.