First Commonwealth Bank Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the First Commonwealth Bank’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps First Commonwealth Bank.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of First Commonwealth Bank

App Name : First Commonwealth Bank

Logo

First Commonwealth Bank-SocialPeta

OS : iOS

Network : Audience Network,Facebook,Instagram

Developer : First Commonwealth Bank

Publisher : MakeupPlus,地铁跑酷 - 官方中文版,Fotor - Photo Editor & Collage,Mail.ru – Email App,GulogGratis: Køb & sælg,Bestie-Portrait Selfie Editor,Alarm Clock,Ant Smasher by Best Cool Fun Games

Total creative ads during the time period : 32

Duration : 468

Popularity : 2,121

2. First Commonwealth Bank’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser First Commonwealth Bank in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of First Commonwealth Bank in the recent period. As of 2020-08-25, among the First Commonwealth Bank‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-25, First Commonwealth Bank’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-25, First Commonwealth Bank‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of First Commonwealth Bank

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of First Commonwealth Bank. We can see some advertising trends.

Top 1 Ad Creative of First Commonwealth Bank

Ad Details :

Headline :StartSmart PreApproval

Text :With our StartSmart PreApproval Process be ready to buy as soon as you find the home of...

Top 2 Ad Creative of First Commonwealth Bank

Ad Details :

Headline :Home Equity Line of Credit

Text :Use the equity in your home to make it out of this world.

Top 3 Ad Creative of First Commonwealth Bank

Ad Details :

Headline :StartSmart PreApproval

Text :With our StartSmart PreApproval Process be ready to buy as soon as you find the home of...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 72 88 56
Popularity 135 96 89
Dimensions 750 x 750 400 x 266 750 x 750
Creative Type Image Video Image
Network Audience Network Audience Network Audience Network
Related Ads 4 27 8
Countries United Kingdom,United States,Canada,Australia United Kingdom,Australia,United States,Canada United Kingdom,United States,Canada,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for First Commonwealth Bank in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free First Commonwealth Bank’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to First Commonwealth Bank, you can click the app name below to view related reports.