Fitness Pass Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Fitness Pass’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fitness Pass.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Fitness Pass
App Name : Fitness Pass
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : FITNESS PASS SAC
Publisher : Assistant for Android,USA Weather forecast
Total creative ads during the time period : 5
Duration : 300
Popularity : 264
2. Fitness Pass’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Fitness Pass in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Fitness Pass in the recent period. As of 2020-08-31, among the Fitness Pass‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, Fitness Pass’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-31, Fitness Pass‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Fitness Pass
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fitness Pass. We can see some advertising trends.
Top 1 Ad Creative of Fitness Pass
Ad Details ：
Headline ：GIFT CARD
Text ：🎁¿Aún no sabes que regalar?🎁 Regala bienestar. A esa persona especial que aún no sabe...
Top 2 Ad Creative of Fitness Pass
Ad Details ：
Headline ：MERRYFITNESS
Text ：Llegó la promo navideña. No te pierdas esta oportunidad de cambiar tus hábitos y empezar...
Top 3 Ad Creative of Fitness Pass
Ad Details ：
Headline ：Fitness Pass
Text ：El verano está cerca y el calor nos activa para hacer ejercicio. Le damos la bienvenida a estos días de sol con una oferta súper especial. Tenemos un 30% OFF en todos nuestros planes. ¡Entrena en más de 200 centros con una sola membresía! UTILIZA EL CÓDIGO: CYBER30 ✳4 Pass: S/83.99 (antes S/119.99) ✳8 Pass: S/160.99 (antes S/229.99) ✳12 Pass: S/230.99 (antes S/329.99) ✳Unlimited Pass: S/265.99 (antes S/379.99) . www.fitnesspass.pe 💪🥊🥋💃🧘♀️🏄♀️🏊♂️🏋️♂️ #functional #box #artesmarciales #cycling #salsa #gymtime #yoga #natación #surf #box #rockclimbing #soccer #capoeira #musculación #obstáculos #muaythai #fitnesspasscomunity #EntrenaSinLímites #LiveYourBestLifeca
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 4 | 6 | 1 |
| Popularity | 57 | 52 | 51 |
| Dimensions | 750 x 750 | 400 x 400 | 1080 x 1080 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 101 | 8 | 1 |
| Countries | Panama,Spain,Cuba,Peru,Chile,Paraguay,Venezuela,Argentina,Mexico,Colombia | Cuba,Peru,Panama,Venezuela,Colombia,Chile,Spain,Paraguay,Mexico,Argentina | Argentina,Spain,Paraguay,Mexico,Chile,Cuba,Colombia,Peru,Panama,Venezuela |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Fitness Pass in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Fitness Pass’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Fitness Pass, you can click the app name below to view related reports.