Food Lover's First Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Food Lover's First’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Food Lover's First.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Food Lover's First
App Name : Food Lover's First
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Zapper Limited
Publisher : SmartNews: World Breaking News,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 62
Duration : 159
Popularity : 3,517
2. Food Lover's First’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Food Lover's First in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Food Lover's First in the recent period. As of 2020-08-15, among the Food Lover's First‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 46.15%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 53.85%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-15, Food Lover's First’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 30.77%,
Instagram’s proportion is 30.77%,
Messenger’s proportion is 30.77%,
Audience Network’s proportion is 7.69%,
’s proportion is .
In the date of 2020-08-15, Food Lover's First‘s network with the most ads is Facebook and its proportion is 30.77%.
3. Top 3 Ad Creative Analysis of Food Lover's First
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Food Lover's First. We can see some advertising trends.
Top 1 Ad Creative of Food Lover's First
Ad Details ：
Headline ：Avocado Salad with Spicy Worcestershire Dressing
Text ：If you haven't tasted the mind-blowing combination of avocado, sea salt, lemon and Worcestershire sauce, you're missing out! Try your new fave Autumn salad.
Top 2 Ad Creative of Food Lover's First
Ad Details ：
Headline ：Avocado Salad with Spicy Worcestershire Dressing
Text ：If you haven't tasted the mind-blowing combination of avocado, sea salt, lemon and Worcestershire sauce, you're missing out! Try your new fave Autumn salad.
Top 3 Ad Creative of Food Lover's First
Ad Details ：
Headline ：Chilli on Top Drive Thru - Food Lovers Market
Text ：Food Lovers Market Chilli on Top, Sunninghill has introduced a “drive thru” service for your convenience. It will allow you to avoid in-store contact and queues.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 5 | 5 | 4 |
| Popularity | 59 | 59 | 57 |
| Dimensions | 1520 x 855 | 1520 x 855 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | South Africa | South Africa | South Africa |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Food Lover's First in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Food Lover's First’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Food Lover's First, you can click the app name below to view related reports.