Food Lover's First Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Food Lover's First’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Food Lover's First.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Food Lover's First

App Name : Food Lover's First


Food Lover's First-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Zapper Limited

Publisher : SmartNews: World Breaking News,Korean Food Recipes - 10k Recipes

Total creative ads during the time period : 62

Duration : 159

Popularity : 3,429

2. Food Lover's First’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Food Lover's First in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Food Lover's First in the recent period. As of 2020-08-15, among the Food Lover's First‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 46.15%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 53.85%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-15, Food Lover's First’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 30.77%,

Instagram’s proportion is 30.77%,

Messenger’s proportion is 30.77%,

Audience Network’s proportion is 7.69%,

’s proportion is .

In the date of 2020-08-15, Food Lover's First‘s network with the most ads is Facebook and its proportion is 30.77%.

3. Top 3 Ad Creative Analysis of Food Lover's First

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Food Lover's First. We can see some advertising trends.

Top 1 Ad Creative of Food Lover's First

Ad Details :

Headline :Chilli on Top Drive Thru - Food Lovers Market

Text :Food Lovers Market Chilli on Top, Sunninghill has introduced a “drive thru” service for your convenience. It will allow you to avoid in-store contact and queues.

Top 2 Ad Creative of Food Lover's First

Ad Details :

Headline :Avocado Salad with Spicy Worcestershire Dressing

Text :If you haven't tasted the mind-blowing combination of avocado, sea salt, lemon and Worcestershire sauce, you're missing out! Try your new fave Autumn salad.

Top 3 Ad Creative of Food Lover's First

Ad Details :

Headline :5 Tips for the perfect roast chicken every time - Food Lovers Market

Text :Get the perfect roast chicken every time! Succulent, moist and carving will be a breeze as it falls off the bone. Try these top tips: #tipthursday

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 12 5 2
Popularity 76 59 59
Dimensions 1280 x 720 1520 x 855 1140 x 641
Creative Type Image Image Image
Network Facebook Audience Network Facebook
Related Ads 1 1 1
Countries South Africa South Africa Australia,United Kingdom,United States,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for Food Lover's First in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Food Lover's First’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Food Lover's First, you can click the app name below to view related reports.