Fortress Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Fortress’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fortress.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Fortress

App Name : Fortress

Logo

Fortress-SocialPeta

OS : iOS

Network : Facebook,YouTube

Developer : A.S. Watson Retail (HK) Limited

Publisher :

Total creative ads during the time period : 8

Duration : 1,429

Popularity : 389

2. Fortress’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Fortress in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Fortress in the recent period. As of 2020-09-05, among the Fortress‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Fortress’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, Fortress‘s network with the most ads is YouTube and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Fortress

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fortress. We can see some advertising trends.

Top 1 Ad Creative of Fortress

Ad Details :

Headline :【下載FORTRESS App搶券 盡享Dyson Airwrap減$200等超筍優惠】

Text :

Top 2 Ad Creative of Fortress

Ad Details :

Headline :購買 JABRA 捷波朗 Elite 75t 耳機 | FORTRESS豐澤

Text :【夏日至COOL優惠】 新一代真無線耳機Jabra Elite 75t,除了保留四組麥克風通話技術,並帶來更貼服機身設計、更長電池續航力、添加了磁力的充電盒,貼心設計不僅讓你可以完全沉浸在音樂或通話中📱,更可以作為時尚配件搭配。 Jabra透過自家Sound+ 應用程式,推出最新 MySound 與MyControls功能。用戶不僅可以用App 測試個人聽力情況🎧,還可以根據自己的聽力能力去調節音效,建立專屬於你獨一無二的聽覺體驗👏🏻! 夏日至COOL優惠🎁,只需HK$1,199,限時優惠至2020年8月31日止。立即行動🛒 #Jabra #JabraSound+ #NewUpgrade #JabraMySound #JabraMyControls #Elite75t #個人化音樂 #享受屬於自己的音樂世界 #專屬音效體驗

Top 3 Ad Creative of Fortress

Ad Details :

Headline :

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 3 2 0
Popularity 55 53
Dimensions 1000 x 1000 720 x 720
Creative Type Image Image
Network Facebook Facebook
Related Ads 1 1 0
Countries United States,Australia,United Kingdom,Canada Hong Kong,Taiwan,Macau
Language English Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for Fortress in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Fortress’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Fortress, you can click the app name below to view related reports.