Fortune Insight Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Fortune Insight’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fortune Insight.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Fortune Insight
App Name : Fortune Insight
Logo：
OS : iOS
Network : Facebook,Audience Network,Yahoo
Developer : WAVE INSIGHT LIMITED
Publisher : BeautyPlus - Easy Photo Editor Selfie Camera
Total creative ads during the time period : 39
Duration : 641
Popularity : 1,887
2. Fortune Insight’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Fortune Insight in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Fortune Insight in the recent period. As of 2020-08-21, among the Fortune Insight‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-21, Fortune Insight’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-21, Fortune Insight‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Fortune Insight
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fortune Insight. We can see some advertising trends.
Top 1 Ad Creative of Fortune Insight
Ad Details ：
Headline ：【商業奇才】年青女創業家棄金融投身醫界 ，為香港引入美國遠程箍牙技術成行業先鋒
Text ：90後莊婉華（Lina Chong），為口腔醫療科技公司Visionary Healthcare Group創辦人兼
Top 2 Ad Creative of Fortune Insight
Ad Details ：
Headline ：【商業奇才】年青女創業家棄金融投身醫界 ，為香港引入美國遠程箍牙技術成行業先鋒
Text ：90後莊婉華（Lina Chong），為口腔醫療科技公司Visionary Healthcare Group創辦人兼
Top 3 Ad Creative of Fortune Insight
Ad Details ：
Headline ：超人的智慧：誠哥做過最正確的事
Text ：新冠肺炎打擊全球經濟，令很多公司都面對財政困難。有些企業要借貸度日，又有另一些需要要透過出售資產來維持日常營運。高銀最近面對財困，需要出售啟德地皮來償還債務，這件事很
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 46 | 46 | 14 |
| Popularity | 242 | 240 | 82 |
| Dimensions | 1000 x 525 | 1000 x 525 | 1000 x 525 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Hong Kong | Hong Kong | Hong Kong |
| Language | English | English | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Fortune Insight in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Fortune Insight’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Fortune Insight, you can click the app name below to view related reports.