Genworth Cost of Care Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Genworth Cost of Care’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Genworth Cost of Care.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Genworth Cost of Care

App Name : Genworth Cost of Care

Logo

Genworth Cost of Care-SocialPeta

OS : iOS

Network : Facebook

Developer : Genworth North America Corporation

Publisher :

Total creative ads during the time period : 1

Duration : 29

Popularity : 125

2. Genworth Cost of Care’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Genworth Cost of Care in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Genworth Cost of Care in the recent period. As of 2020-08-19, among the Genworth Cost of Care‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-19, Genworth Cost of Care’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

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In the date of 2020-08-19, Genworth Cost of Care‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Genworth Cost of Care

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Genworth Cost of Care. We can see some advertising trends.

Top 1 Ad Creative of Genworth Cost of Care

Ad Details :

Headline :Cost of Long Term Care by State | Cost of Care Report | Genworth

Text :According to Genworth's Cost of Care Survey* a private room in a nursing home costs $12,167 per month, or $400 a day. A semi-private room in a nursing home costs $11,558 per month, or $380 a day. The cost of an assisted living facility is $4,443 per month, or $146 per day. An adult day health care program costs $1,121 per month, or $37 per day. Traditional home health care aides assist seniors with daily activities of living, light housekeeping, offer medication reminders and serve as companions. Their wages typically add up to $4,839 per month, or $159 per day. Many of these costs are unfortunately paid out-of-pocket and are not covered by Medicare, which may surprise many and often leads to financial stress. At Click2MD our goal is to keep our medical home care members out of long-term care facilities so they may age at home - improving one's quality of life, while also resulting in significant cost savings. We believe we can do this via preventive, proactive and compassionate care with an engaged physician. We charge $350 per month, or $12 per day, with no surprise billing and the ability to cancel at any time. To learn more about our medical home care membership please visit us at click2mdny.com. https://www.genworth.com/aging-and-you/finances/cost-of-care.html *Buffalo Area, NY (median)

Top 2 Ad Creative of Genworth Cost of Care

Ad Details :

Headline :

Text :

Top 3 Ad Creative of Genworth Cost of Care

Ad Details :

Headline :

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 28 0 0
Popularity 125
Dimensions 1200 x 630
Creative Type Image
Network Facebook
Related Ads 1 0 0
Countries Philippines,Georgia,Egypt,Algeria,Saudi Arabia
Language English

Through the above analysis, we can see that the most effective channel for Genworth Cost of Care in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Genworth Cost of Care’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Genworth Cost of Care, you can click the app name below to view related reports.