Geocaching® Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Geocaching®’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Geocaching®.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Geocaching®

App Name : Geocaching®

Logo

Geocaching®-SocialPeta

OS : iOS

Network : Facebook,Twitter,Instagram

Developer : Groundspeak Inc.

Publisher :

Total creative ads during the time period : 12

Duration : 1,577

Popularity : 570

2. Geocaching®’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Geocaching® in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Geocaching® in the recent period. As of 2020-08-15, among the Geocaching®‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-15, Geocaching®’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Instagram’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-15, Geocaching®‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Geocaching®

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Geocaching®. We can see some advertising trends.

Top 1 Ad Creative of Geocaching®

Ad Details :

Headline :Vyskúšajte rodinný geocaching - Wellness Magazín

Text :Hovorí vám niečo geocaching? Je to hra na hľadanie “pokladov” v reálnom svete. Objavujte s celou rodinou kešky v blízkom či vzdialenom okolí.

Top 2 Ad Creative of Geocaching®

Ad Details :

Headline :Get out and play with Land Rover Explore

Text :SPONSORED: Introduce your kids to the fun of geocaching. With the Land Rover Explore Outdoor Phone you can get the most out of your Geocaching adventures – it’s built for the job.

Top 3 Ad Creative of Geocaching®

Ad Details :

Headline :Get the free Official Geocaching app and join the world's largest treasure hunt.

Text :There are millions of geocaches worldwide, just waiting for you to find them. There are probably even some within walking distance of where you are right now. Visit Geocaching.com to see just how many geocaches are nearby and to learn how to start finding them.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 11 5 3
Popularity 74 59 55
Dimensions 848 x 565 600 x 325 1200 x 800
Creative Type Image Image Image
Network Facebook Facebook Instagram
Related Ads 1 1 1
Countries Slovak Canada,United States,Australia,United Kingdom Denmark
Language NA English English

Through the above analysis, we can see that the most effective channel for Geocaching® in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Geocaching®’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Geocaching®, you can click the app name below to view related reports.