Glovo－More Than Food Delivery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Glovo－More Than Food Delivery’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Glovo－More Than Food Delivery.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Glovo－More Than Food Delivery
App Name : Glovo－More Than Food Delivery
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Glovoapp 23 SL
Publisher : GulogGratis: Køb & sælg,Fotor - Photo Editor & Collage,开箱模拟器 for 皇室战争,appsGratis,Video Editor with Music Star,OLX Clasificados,MySQL QueryDB Client,POTO - Photo Frames & Collage
Total creative ads during the time period : 1,751
Duration : 1,886
Popularity : 135,448
2. Glovo－More Than Food Delivery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Glovo－More Than Food Delivery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Glovo－More Than Food Delivery in the recent period. As of 2020-09-07, among the Glovo－More Than Food Delivery‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 60.94%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 17.19%, Carousel category’s proportion is 21.88%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Glovo－More Than Food Delivery’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 89.69%,
Instagram’s proportion is 8.28%,
Messenger’s proportion is 2.03%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Glovo－More Than Food Delivery‘s network with the most ads is Facebook and its proportion is 56.25%.
3. Top 3 Ad Creative Analysis of Glovo－More Than Food Delivery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Glovo－More Than Food Delivery. We can see some advertising trends.
Top 1 Ad Creative of Glovo－More Than Food Delivery
Ad Details ：
Headline ：Pide un Glovo
Text ：
Top 2 Ad Creative of Glovo－More Than Food Delivery
Ad Details ：
Headline ：Glovo, votre supermarché en ligne 🥦🍇👏🏽
Text ：One of the most downloaded delivery apps with over 16 million installs. Apple chose Glovo for its "Best of 2016" award. “Glovo offers a ‘shop on your behalf’ app that promises to let you order anything locally on-demand and have it delivered “within minutes”. (TechCrunch) “Residents o...
Top 3 Ad Creative of Glovo－More Than Food Delivery
Ad Details ：
Headline ：Glovo, votre supermarché en ligne 🥦🍇👏🏽
Text ：One of the most downloaded delivery apps with over 16 million installs. Apple chose Glovo for its "Best of 2016" award. “Glovo offers a ‘shop on your behalf’ app that promises to let you order anything locally on-demand and have it delivered “within minutes”. (TechCrunch) “Residents o...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 396 | 168 | 153 |
| Popularity | 999 | 987 | 976 |
| Dimensions | 1280 x 1280 | 1200 x 628 | 1200 x 628 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Panama,Venezuela,Mexico,Peru,Chile,Spain,Paraguay,Argentina,Colombia,Cuba | Cote d'lvoire | Cote d'lvoire |
| Language | Spanish | English | English |
Through the above analysis, we can see that the most effective channel for Glovo－More Than Food Delivery in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Glovo－More Than Food Delivery’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Glovo－More Than Food Delivery, you can click the app name below to view related reports.