Goibibo Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Goibibo’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Goibibo.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Goibibo

App Name : Goibibo

Logo：

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : ibibo Web Pvt. Ltd

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,OLX Clasificados,Video Editor with Music Star,Un día más culto,MakeupPlus,开箱模拟器 for 皇室战争,MySQL QueryDB Client,appsGratis

Total creative ads during the time period : 5,151

Duration : 1,983

Popularity : 297,709

2. Goibibo’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Goibibo in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Goibibo in the recent period. As of 2020-08-28, among the Goibibo‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-28, Goibibo’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-28, Goibibo‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Goibibo

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Goibibo. We can see some advertising trends.

Top 1 Ad Creative of Goibibo

Ad Details ：

Headline ：Love at First Flight!

Text ：Get Rs 1200 Instant Discounts on Domestic Flights. Download the App Now and Get the Best Airfares only on Goibibo.

Top 2 Ad Creative of Goibibo

Ad Details ：

Headline ：Love at First Flight!

Text ：Get Rs 1200 Instant Discounts on Domestic Flights. Download the App Now and Get the Best Airfares only on Goibibo.

Top 3 Ad Creative of Goibibo

Ad Details ：

Headline ：Goibibo

Text ：Get Rs 1200 Instant Discounts on Domestic Flights. Download the App Now and Get the Best...

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Goibibo in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Goibibo’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Goibibo, you can click the app name below to view related reports.

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