Google Arts & Culture Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Google Arts & Culture’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google Arts & Culture.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Google Arts & Culture
App Name : Google Arts & Culture
Logo：
OS : iOS
Network : Audience Network,Twitter,Facebook
Developer : Google LLC
Publisher : 打工趣 - 最棒的兼職工作資訊平台,Fotor - Photo Editor & Collage,MakeupPlus,Korean Food Recipes - 10k Recipes,Un día más culto,BeautyPlus - Easy Photo Editor Selfie Camera,OLX Clasificados,Blue Light Filter
Total creative ads during the time period : 127
Duration : 1,523
Popularity : 7,006
2. Google Arts & Culture’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Google Arts & Culture in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Google Arts & Culture in the recent period. As of 2020-08-15, among the Google Arts & Culture‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 50.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-15, Google Arts & Culture’s the proportion of networks impressions are placed like this:
Twitter’s proportion is 96.52%,
Instagram’s proportion is 3.48%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-15, Google Arts & Culture‘s network with the most ads is Twitter and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Google Arts & Culture
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google Arts & Culture. We can see some advertising trends.
Top 1 Ad Creative of Google Arts & Culture
Ad Details ：
Headline ：How Will You Spend Golden Week? Fun Things to do at Home | Guidable
Text ：The days are getting longer and so Golden Week is nearly upon us. Usually, during Golden Week many of us would be exploring new areas of Japan but this year proves different. With the outbreak of
Top 2 Ad Creative of Google Arts & Culture
Ad Details ：
Headline ：How Will You Spend Golden Week? Fun Things to do at Home | Guidable
Text ：The days are getting longer and so Golden Week is nearly upon us. Usually, during Golden Week many of us would be exploring new areas of Japan but this year proves different. With the outbreak of
Top 3 Ad Creative of Google Arts & Culture
Ad Details ：
Headline ：How Will You Spend Golden Week? Fun Things to do at Home | Guidable
Text ：The days are getting longer and so Golden Week is nearly upon us. Usually, during Golden Week many of us would be exploring new areas of Japan but this year proves different. With the outbreak of
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 40 | 40 | 40 |
| Popularity | 209 | 208 | 207 |
| Dimensions | 720 x 600 | 720 x 600 | 720 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Japan,Cambodia,Philippines,Indonesia | Japan,Cambodia,Philippines,Indonesia | Cambodia,Philippines,Japan,Indonesia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Google Arts & Culture in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Google Arts & Culture’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Google Arts & Culture, you can click the app name below to view related reports.