Google Play Books Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Google Play Books’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google Play Books.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Google Play Books

App Name : Google Play Books

Logo

Google Play Books-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Google LLC

Publisher :

Total creative ads during the time period : 4

Duration : 2,089

Popularity : 153

2. Google Play Books’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Google Play Books in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Google Play Books in the recent period. As of 2020-08-28, among the Google Play Books‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-28, Google Play Books’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.33%,

Instagram’s proportion is 33.33%,

Messenger’s proportion is 33.33%,

’s proportion is ,

’s proportion is .

In the date of 2020-08-28, Google Play Books‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Google Play Books

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google Play Books. We can see some advertising trends.

Top 1 Ad Creative of Google Play Books

Ad Details :

Headline :小米遊記:台灣外島篇 /寵物友善旅遊資訊/旅遊寫真書 - Travel of Rice 小米遊記

Text :這是一套會持續更新的書,用小米視角,帶你到各島進行深度旅遊,看看小米在景點的趣事。這套書結合網站系統「寵物友善環境搜尋」,持續提供讀者最新的資訊。如導覽、影片、附近寵物友善住宿和景點詳細資訊。當你在外...

Top 2 Ad Creative of Google Play Books

Ad Details :

Headline :小米遊記:台灣外島篇 /寵物友善旅遊資訊/旅遊寫真書 - Travel of Rice 小米遊記

Text :這是一套會持續更新的書,用小米視角,帶你到各島進行深度旅遊,看看小米在景點的趣事。這套書結合網站系統「寵物友善環境搜尋」,持續提供讀者最新的資訊。如導覽、影片、附近寵物友善住宿和景點詳細資訊。當你在外...

Top 3 Ad Creative of Google Play Books

Ad Details :

Headline :小米遊記:台灣外島篇 /寵物友善旅遊資訊/旅遊寫真書 - Travel of Rice 小米遊記

Text :這是一套會持續更新的書,用小米視角,帶你到各島進行深度旅遊,看看小米在景點的趣事。這套書結合網站系統「寵物友善環境搜尋」,持續提供讀者最新的資訊。如導覽、影片、附近寵物友善住宿和景點詳細資訊。當你在外...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 51 51 51
Dimensions 1200 x 1200 1200 x 1200 1200 x 1200
Creative Type Image Image Image
Network Facebook Messenger Instagram
Related Ads 1 1 1
Countries Taiwan Taiwan Taiwan
Language Chinese (Traditional) Chinese (Traditional) Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for Google Play Books in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Google Play Books’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Google Play Books, you can click the app name below to view related reports.