Gumtree: Search, Buy Sell Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Gumtree: Search, Buy Sell’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Gumtree: Search, Buy Sell.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Gumtree: Search, Buy Sell

App Name : Gumtree: Search, Buy Sell

Logo

Gumtree: Search, Buy  Sell-SocialPeta

OS : Android

Network : Facebook,Instagram,Audience Network

Developer : eBay Classifieds Group

Publisher : BeautyPlus - Easy Photo Editor Selfie Camera,Korean Food Recipes - 10k Recipes,Text Free: Free Text Plus Call,겜툴 for 테라M - 테라 M 로드 (Tera M Load),OLX Clasificados,MakeupPlus,Bible

Total creative ads during the time period : 253

Duration : 1,863

Popularity : 13,407

2. Gumtree: Search, Buy Sell’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Gumtree: Search, Buy Sell in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Gumtree: Search, Buy Sell in the recent period. As of 2020-08-27, among the Gumtree: Search, Buy Sell‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-27, Gumtree: Search, Buy Sell’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Messenger’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-27, Gumtree: Search, Buy Sell‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Gumtree: Search, Buy Sell

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Gumtree: Search, Buy Sell. We can see some advertising trends.

Top 1 Ad Creative of Gumtree: Search, Buy Sell

Ad Details :

Headline :Gumtree Australia

Text :View all other ads and items from John in Campbellfield | Gumtree Australia

Top 2 Ad Creative of Gumtree: Search, Buy Sell

Ad Details :

Headline :MUST SEE! - Robotic Sticker Maker!

Text :Just $895 opens up a whole world of opportunity! LOOK! how easy it is to make stickers, signs, t-shirt & cap transfers at home, or for your business! What could you create? OUR BIGGEST SALE IN YEARS! Was $1795. NOW $895. Our largest stock order ever has arrived and ready to… 展开 ship. Over 2,800 systems sold! ✅ FREE Express delivery Aust-Wide! ✅ Australias Largest & Most Trusted Seller! ✅ 2 Years Warranty! ✅ Simple To Operate! ✅ Ongoing support from industry professionals! ✅ 30+ years industry experience!. MORE INFO AT: https://bit.ly/2O3hpqN

Top 3 Ad Creative of Gumtree: Search, Buy Sell

Ad Details :

Headline :Hino 921, Mobile workshop / Mancave / Toy Hauler / Camper with Shower | Trucks | Gumtree Australia Gosnells Area - Maddington | 1245629312

Text :Mobile Workshop Mancave Camper Toy Hauler with Shower, toilet, 300ah lithium battery with 1260w solar, 3000w inverter, Air cond, and Coffee Machine 2015 ..., 1245629312

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 50 32 18
Popularity 272 97 96
Dimensions 472 x 472 400 x 224 640 x 303
Creative Type Image Video Image
Network Facebook Facebook Facebook
Related Ads 1 2 1
Countries Australia United States,Australia,United Kingdom,Canada Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Gumtree: Search, Buy Sell in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Gumtree: Search, Buy Sell’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Gumtree: Search, Buy Sell, you can click the app name below to view related reports.