Hang Seng Invest Express Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hang Seng Invest Express’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hang Seng Invest Express.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hang Seng Invest Express
App Name : Hang Seng Invest Express
Logo：
OS : Android
Network : YouTube,Google Ads(Admob),Facebook
Developer : Hang Seng Bank Ltd
Publisher : Doctor Photo Suit,Rain Overlay: Frames for Pictures with Effects App
Total creative ads during the time period : 9
Duration : 168
Popularity : 806
2. Hang Seng Invest Express’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Hang Seng Invest Express in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hang Seng Invest Express in the recent period. As of 2020-08-14, among the Hang Seng Invest Express‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-14, Hang Seng Invest Express’s the proportion of networks impressions are placed like this:
YouTube’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-14, Hang Seng Invest Express‘s network with the most ads is YouTube and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Hang Seng Invest Express
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hang Seng Invest Express. We can see some advertising trends.
Top 1 Ad Creative of Hang Seng Invest Express
Ad Details ：
Headline ：香港經濟日報 hket.com
Text ：【恒生自家理財教室 股票買賣篇】- 恒生「投資快」 安坐家中亦可把握股票市場中的每個機遇。恒生「投資快」應用程式為您帶來全新股票買賣體驗：讓您盡覽股票價位資訊及專家分析，一按直接落盤。 新舊證券客戶透過「恒生投資快」進行股票交易，更可享 $0 佣金優惠 。 優惠詳情: http://www.hangseng.com/cms/emkt/pmo/grp03/p04/chi/index.html 立即下載: iOS: https://apps.apple.com/hk/app/id1489143798 Android: https://play.google.com/store/apps/details?id=com.hangseng.invex 投資涉及風險，服務及優惠須受有關條款約束。 #hangsengbank #恒生銀行 #恒生投資快應用程式 #一按落盤 #0佣金優惠 #足不出戶在家理財
Top 2 Ad Creative of Hang Seng Invest Express
Ad Details ：
Headline ：恒生新證券客戶存入港股可享高達$3,600現金獎賞
Text ：新客戶成功開戶更可享HKD50現金獎賞！投資涉及風險。優惠附帶條款
Top 3 Ad Creative of Hang Seng Invest Express
Ad Details ：
Headline ：
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 43 | 5 | 0 |
| Popularity | 195 | 59 | |
| Dimensions | 1280 x 720 | 1200 x 627 | |
| Creative Type | Video | Image | |
| Network | Yahoo | ||
| Related Ads | 1 | 1 | 0 |
| Countries | China | Macau,Hong Kong,Taiwan | |
| Language | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Hang Seng Invest Express in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Hang Seng Invest Express’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hang Seng Invest Express, you can click the app name below to view related reports.