happn — Dating app Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the happn — Dating app's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps happn — Dating app.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of happn — Dating app

App Name : happn — Dating app


happn — Dating app-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : HAPPN SAS

Publisher : Instagram,GulogGratis,Fotor - Photo Editor&Collage,Facebook,开箱模拟器 for 皇室战争,Montage Video Musique,POTO - Photo Collage Editor,appsGratis

Total creative ads during the time period : 7,327

Duration : 2,278

Popularity : 1,625,858

2. happn — Dating app’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser happn — Dating app in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of happn — Dating app in the recent period. As of 2021-03-15, among the happn — Dating app‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.83%, Carousel category's proportion is 4.17%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, happn — Dating app's the proportion of networks impressions are placed like this:

Facebook's proportion is 49.21%,

Instagram's proportion is 48.95%,

Messenger's proportion is 1.84%,

's proportion is ,

's proportion is .

In the date of 2021-03-15, happn — Dating app‘s network with the most ads is Instagram and its proportion is 54.17%.

3. Top 3 Ad Creative Analysis of happn — Dating app

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of happn — Dating app. We can see some advertising trends.

Top 1 Ad Creative of happn — Dating app

Ad Details :

Headline :Free download 🏴󠁧󠁢󠁥󠁮󠁧󠁿

Text :Love is around the corner, they say. 🤔
Download happn now and see for yourself. 💙

Top 2 Ad Creative of happn — Dating app

Ad Details :

Headline :Baixe gratuitamente!🇧🇷

Text :Encontre as pessoas que estão ao seu redor! 🥰
Experimente o happn agora!😘

Top 3 Ad Creative of happn — Dating app

Ad Details :

Headline :#makeithappn

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 312 255 314
Popularity 999 999 999
Dimensions 1024 x 1280 720 x 1280 1080 x 1080
Creative Type Video Video Video
Network Facebook Instagram Audience Network
Related Ads 1 1 1
Countries United Kingdom Brazil Norway,Denmark
Language English Portuguese NA

Through the above analysis, we can see that the most effective channel for happn — Dating app in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free happn — Dating app's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to happn — Dating app, you can click the app name below to view related reports.