Harvey's Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Harvey's’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Harvey's.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Harvey's

App Name : Harvey's

Logo

Harvey's-SocialPeta

OS : iOS

Network : Instagram,Facebook

Developer : Cara Operations Ltd

Publisher :

Total creative ads during the time period : 38

Duration : 137

Popularity : 2,089

2. Harvey's’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Harvey's in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Harvey's in the recent period. As of 2020-09-06, among the Harvey's‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Harvey's’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Harvey's‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Harvey's

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Harvey's. We can see some advertising trends.

Top 1 Ad Creative of Harvey's

Ad Details :

Headline :Harvey's

Text :Take your next summer road trip to the Harvey's drive-thru and save on all the 🍔🍟 with our latest coupons. Like our ✌️ for $4 Jr. Crispy Chicken sandwiches. Use up all 12 and have an adventure!

Top 2 Ad Creative of Harvey's

Ad Details :

Headline :On the Road

Text :From the East coast to the West, catch the #HarveysRV at a city near you! 🚐 We’re giving away 50,000 FREE Thanks Burgers to say THANK YOU 👏🏽 to the frontline workers and community members that have gone above and beyond during this time. 🍔

Top 3 Ad Creative of Harvey's

Ad Details :

Headline :Harvey's

Text :When our Jr. Crispy is only $2.49 and 100% Canadian, you know what to do. 😎

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 10 5 7
Popularity 71 68 64
Dimensions 1080 x 1080 400 x 400 640 x 640
Creative Type Video Video Video
Network Instagram Facebook Instagram
Related Ads 1 1 1
Countries Australia,Canada,United Kingdom,United States Australia,United States,Canada,United Kingdom Canada,United Kingdom,Australia,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Harvey's in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Harvey's’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Harvey's, you can click the app name below to view related reports.