HBO GO ® Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the HBO GO ®’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HBO GO ®.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of HBO GO ®

App Name : HBO GO ®

Logo

HBO GO ®-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : HBO Digital Latin America LLC

Publisher : Fotor - Photo Editor & Collage,TopBuzz: Notícias,Vídeos, GIFs,GulogGratis: Køb & sælg,MySQL QueryDB Client,地铁跑酷 - 官方中文版,SmartNews: World Breaking News,MakeupPlus,Video Editor with Music Star

Total creative ads during the time period : 1,733

Duration : 991

Popularity : 94,884

2. HBO GO ®’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser HBO GO ® in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of HBO GO ® in the recent period. As of 2020-09-01, among the HBO GO ®‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 10.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 90.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-01, HBO GO ®’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 91.7%,

Audience Network’s proportion is 8.3%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-01, HBO GO ®‘s network with the most ads is Facebook and its proportion is 90.0%.

3. Top 3 Ad Creative Analysis of HBO GO ®

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HBO GO ®. We can see some advertising trends.

Top 1 Ad Creative of HBO GO ®

Ad Details :

Headline :Ver ahora!

Text :Connecting to the iTunes Store.

Top 2 Ad Creative of HBO GO ®

Ad Details :

Headline :Ver ahora!

Text :Connecting to the iTunes Store.

Top 3 Ad Creative of HBO GO ®

Ad Details :

Headline :HBO GO ®

Text :Ha vuelto la serie completa que te hizo amar Nueva York. Sex and The City en HBO GO.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 65 65 110
Popularity 441 422 400
Dimensions 600 x 600 600 x 600 400 x 224
Creative Type Image Image Video
Network Facebook Audience Network Audience Network
Related Ads 1 1 2
Countries El Salvador,Mexico,Panama,Paraguay,Uruguay,Guatemala,Ecuador,Chile,Peru,Colombia,Costa Rica El Salvador,Mexico,Panama,Paraguay,Uruguay,Guatemala,Ecuador,Chile,Peru,Colombia,Costa Rica Panama,Peru,Chile,Colombia,Venezuela,Spain,Paraguay,Mexico,Cuba,Argentina
Language English English Spanish

Through the above analysis, we can see that the most effective channel for HBO GO ® in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free HBO GO ®’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to HBO GO ®, you can click the app name below to view related reports.