Heads Up! Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Heads Up!’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Heads Up!.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Heads Up!

App Name : Heads Up!


Heads Up!-SocialPeta

OS : iOS

Network : Facebook,Audience Network

Developer : Warner Bros.

Publisher : GulogGratis: Køb & sælg,OLX Clasificados,Fotor - Photo Editor & Collage,SmartNews: World Breaking News,Video Editor with Music Star

Total creative ads during the time period : 44

Duration : 2,293

Popularity : 1,664

2. Heads Up!’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Heads Up! in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Heads Up! in the recent period. As of 2020-08-30, among the Heads Up!‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-30, Heads Up!’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-30, Heads Up!‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Heads Up!

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Heads Up!. We can see some advertising trends.

Top 1 Ad Creative of Heads Up!

Ad Details :

Headline :Things to Do in Austin Weekend Guide - Stuff To Do

Text :Finding things to do in Austin may be difficult, but there are tons of creative ways you can spend your time.

Top 2 Ad Creative of Heads Up!

Ad Details :


Text :We are officially in the last half of 2020 and while there are a lot of questions about how the remainder of the year will look we will continue to keep you updated every week. As of now, there are still things to do in Austin this weekend, at a safe distance, of course!

Top 3 Ad Creative of Heads Up!

Ad Details :


Text :Fall… is that you!? We’re wrapping up August this week, and while it’s still hot as can be in Austin, we’re trying to manifest some crisp Autumn air into our lives. Whether you’re holding onto what’s left of summer or are so ready for scarves and cider, we’ve got things to do in Aust...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 101 4 4
Popularity 336 57 57
Dimensions 850 x 600 850 x 600 1370 x 1200
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 2 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Heads Up! in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Heads Up!’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Heads Up!, you can click the app name below to view related reports.