Herald Sun Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Herald Sun’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Herald Sun.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Herald Sun

App Name : Herald Sun


Herald Sun-SocialPeta

OS : Android

Network : Twitter,Facebook,Audience Network

Developer : NDM

Publisher : Fotor - Photo Editor & Collage,SmartNews: World Breaking News,Bible

Total creative ads during the time period : 87

Duration : 467

Popularity : 6,211

2. Herald Sun’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Herald Sun in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Herald Sun in the recent period. As of 2020-09-04, among the Herald Sun‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, Herald Sun’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, Herald Sun‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Herald Sun

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Herald Sun. We can see some advertising trends.

Top 1 Ad Creative of Herald Sun

Ad Details :

Headline :Tragic Frawley’s final mental health campaign

Text :Danny Frawley made an impassioned plea for Australians to take mental health seriously in the months leading up to his tragic death.

Top 2 Ad Creative of Herald Sun

Ad Details :

Headline :More local and regional news

Text :You get more with the Herald Sun

Top 3 Ad Creative of Herald Sun

Ad Details :

Headline :More stories that matter to your community

Text :You get more with the Herald Sun

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 227 38 38
Popularity 997 189 189
Dimensions 1280 x 720 600 x 314 600 x 314
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Australia United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Herald Sun in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Herald Sun’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Herald Sun, you can click the app name below to view related reports.