HKTVmall – 網上購物 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the HKTVmall – 網上購物’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HKTVmall – 網上購物.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of HKTVmall – 網上購物

App Name : HKTVmall – 網上購物

Logo

HKTVmall – 網上購物-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),YouTube

Developer : Hong Kong Television Network Limited

Publisher : Fotor - Photo Editor & Collage,MySQL QueryDB Client,Video Editor with Music Star,POTO - Photo Frames & Collage,GulogGratis: Køb & sælg,超级魂斗罗 - 魂斗罗进化革命游戏,FotoRus -Camera & Photo Editor

Total creative ads during the time period : 971

Duration : 994

Popularity : 84,873

2. HKTVmall – 網上購物’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser HKTVmall – 網上購物 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of HKTVmall – 網上購物 in the recent period. As of 2020-09-07, among the HKTVmall – 網上購物‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 23.53%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 76.47%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, HKTVmall – 網上購物’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 31.06%,

Instagram’s proportion is 29.69%,

Messenger’s proportion is 29.69%,

YouTube’s proportion is 9.16%,

Yahoo’s proportion is 0.41%.

In the date of 2020-09-07, HKTVmall – 網上購物‘s network with the most ads is Facebook and its proportion is 23.53%.

3. Top 3 Ad Creative Analysis of HKTVmall – 網上購物

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HKTVmall – 網上購物. We can see some advertising trends.

Top 1 Ad Creative of HKTVmall – 網上購物

Ad Details :

Headline :韓國超多好評 麻藥七段立體床墊

Text :

Top 2 Ad Creative of HKTVmall – 網上購物

Ad Details :

Headline :人有兩個 床墊卻只有一個 😫

Text :

Top 3 Ad Creative of HKTVmall – 網上購物

Ad Details :

Headline :好好對待自己 ❤️

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 93 93 93
Popularity 670 669 669
Dimensions 400 x 400 400 x 400 400 x 224
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Hong Kong Hong Kong Hong Kong
Language Chinese (Traditional) Chinese (Traditional) Chinese (Simplified)

Through the above analysis, we can see that the most effective channel for HKTVmall – 網上購物 in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free HKTVmall – 網上購物’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to HKTVmall – 網上購物, you can click the app name below to view related reports.