HM - we love fashion Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the HM - we love fashion’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HM - we love fashion.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of HM - we love fashion

App Name : HM - we love fashion

Logo

HM - we love fashion-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : H&M

Publisher : Cooking Rush - Chef's Fever Games,Cooking Madness - A Chef's Restaurant Games,Black Spades,ОВЕН Гороскоп на сегодня, завтра и на каждый день,Bubblez,Chinese Good Morning Good Night Wishes Love,BeautyPlus - Easy Photo Editor Selfie Camera

Total creative ads during the time period : 27,887

Duration : 1,739

Popularity : 2,048,810

2. HM - we love fashion’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser HM - we love fashion in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of HM - we love fashion in the recent period. As of 2020-09-07, among the HM - we love fashion‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 62.5%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 8.33%, Carousel category’s proportion is 29.17%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, HM - we love fashion’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 62.25%,

Facebook’s proportion is 37.75%,

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In the date of 2020-09-07, HM - we love fashion‘s network with the most ads is Facebook and its proportion is 58.33%.

3. Top 3 Ad Creative Analysis of HM - we love fashion

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HM - we love fashion. We can see some advertising trends.

Top 1 Ad Creative of HM - we love fashion

Ad Details :

Headline :H&M Summer Sale

Text :Shop NOW before it's all gone! Our SUMMER SALE just got hotter with styles up to 70% off!

Top 2 Ad Creative of HM - we love fashion

Ad Details :

Headline :Cotton-blend Joggers

Text :Lightweight sweatpant joggers made from a cotton blend. Covered, elasticized waistband with drawstring and tapered legs with jersey ribbing at hems.

Top 3 Ad Creative of HM - we love fashion

Ad Details :

Headline :Ankle-length Pull-on

Text :Ankle-length jersey pants with an elasticized waistband, side pockets, and gently tapered legs with sewn cuffs at hems.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 19 256 275
Popularity 999 999 999
Dimensions 1200 x 1200 768 x 1152 768 x 1152
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 18 1 1
Countries United States Poland United States
Language English English English

Through the above analysis, we can see that the most effective channel for HM - we love fashion in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free HM - we love fashion’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to HM - we love fashion, you can click the app name below to view related reports.